Please note: the new lockdown restrictions will not affect our ability to fulfil your order and we are operating business as usual.

Get Your Profits Hopping: 4 Creative Easter Marketing Ideas

Easter is a ridiculously profitable season that your company should be taking advantage of. According to the National Retail Federation, our friends across the pond in the US spent $2.4 billion on chocolate last year for Easter, whilst the International Council of Shopping Centres have shown that Millennials will spend more money on Easter than any other age group. There you have your first top tip: make sure you do some creative marketing over Easter and ensure that you focus it on Millennials if you want to see your profits hop! We’ve put together our four favourite creative marketing ideas that you can take on board this coming season.

Run an Easter promotion

It’s likely that your company will have run some sort of seasonal promotion over Christmas, but why stop there? As we showed in our previous article, it doesn’t matter if your brand is linked directly to Easter or not; if Carlsberg could advertise beer through a chocolate bar, there will be a way for you to also creatively market your brand! By having a special Easter time-limited offer, it will encourage and motivate your potential customers to quickly purchase your service or product. Moreover, running an Easter promotion will increase website traffic through an interest in discounts. If you do decide to run an Easter promotion, make sure you blast it all over your social media profiles and send out emails to all of your customers!

Create an Easter egg hunt

Adults want to play just as much as children do! If you have a store, you can set up an egg-hunt around the premises by hiding branded Easter eggs. Perhaps inside the egg you could even include a special discount code or offer to make it even more fun. If your business operates only through a website, fear not, you can set up a virtual egg hunt on your website instead!

Become a sponsor

Perhaps you don’t have time or resources to run an Easter promotion or set up an egg hunt, however, you could, instead, sponsor a local Easter event. Chances are that there will be local schools or sports clubs hosting special Easter events such as BBQ’s or Easter egg hunts; by contacting the people in charge of these events you could have the opportunity to provide prizes of some sort for the event and get your brand name out there! You could even go to the event and hand out flyers with your branding so people know who you are.

Loyal eggs

If big, flashy events aren’t your thing, you could look into rewarding some of your more loyal customers, or, loyal eggs! People love receiving surprises, so you could select your most loyal clients to receive a special Easter gift. The gift could be in the form of a gift voucher, a special discount code, a limited time offer, or perhaps even an actual Easter egg!

From the big ideas to the small, as you can see there are numerous ways that your business can get involved in the Easter season to get your profits hopping!

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Promotional Products To Tap Into Your Customers' 2021 Goals

Promotional Products To Tap Into Your Customers' 2021 Goals

It's common knowledge that the end of a year and the start of a new one creates a certain boost of positivity and motivation among people, from which New Year's resoluti...

Educational Essentials For Getting Back To School In Autumn 2020

Educational Essentials For Getting Back To School In Autumn 2020

Schools across the country are currently getting ready for a return to normality following months of home-learning due to Coronavirus. Whilst teachers and pupils might...

TM Edit: Your 2020 Guide To The Best Summer Promotional Products

TM Edit: Your 2020 Guide To The Best Summer Promotional Products

This just in, people: summer is almost upon us! With the season having officially 

The Power Of Promotional Paper Coffee Cup Sleeves

The Power Of Promotional Paper Coffee Cup Sleeves

Whilst a hot cup of coffee is a daily saviour for people across the UK, singed fingertips are a decidedly less desirable side-effect of the morning caffeine fix. 

Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

It may well be mightier than the sword - well, according to some, at least - but one thing's for sure: a promotional pen is a highly-effective tool to help market your...

The Best Promotional Merchandise for Schools

The Best Promotional Merchandise for Schools

Branded items for schools come in many shapes and sizes, and are never more useful than at school events. From summer fêtes to end-of-term concerts, charity raffles to Chr...

The Best Branded Health & Wellbeing Items For Tackling Winter 2021

The Best Branded Health & Wellbeing Items For Tackling Winter 2021

We're officially in the thick of 2021 now: our Christmas cheer has faded, the decorations are down and we're already halfway through January. Of course, t...

Get Into The Green Scene With The Latest Eco-Friendly Merch

Get Into The Green Scene With The Latest Eco-Friendly Merch

Have you considered switching your branded merchandise for eco-friendly alternatives? If not, then what are you waiting for?! With environmental responsibility increas...

The Best Printed Merch To Help Your Customers Tackle The January Blues

The Best Printed Merch To Help Your Customers Tackle The January Blues

Here we are again: the first full week of January is nearly over and for some of us, it might feel like the end of January is a million miles out of sight. Oh, to wind back...