Get Your Profits Hopping: 4 Creative Easter Marketing Ideas

Easter is a ridiculously profitable season that your company should be taking advantage of. According to the National Retail Federation, our friends across the pond in the US spent $2.4 billion on chocolate last year for Easter, whilst the International Council of Shopping Centres have shown that Millennials will spend more money on Easter than any other age group. There you have your first top tip: make sure you do some creative marketing over Easter and ensure that you focus it on Millennials if you want to see your profits hop! We’ve put together our four favourite creative marketing ideas that you can take on board this coming season.

Run an Easter promotion

It’s likely that your company will have run some sort of seasonal promotion over Christmas, but why stop there? As we showed in our previous article, it doesn’t matter if your brand is linked directly to Easter or not; if Carlsberg could advertise beer through a chocolate bar, there will be a way for you to also creatively market your brand! By having a special Easter time-limited offer, it will encourage and motivate your potential customers to quickly purchase your service or product. Moreover, running an Easter promotion will increase website traffic through an interest in discounts. If you do decide to run an Easter promotion, make sure you blast it all over your social media profiles and send out emails to all of your customers!

Create an Easter egg hunt

Adults want to play just as much as children do! If you have a store, you can set up an egg-hunt around the premises by hiding branded Easter eggs. Perhaps inside the egg you could even include a special discount code or offer to make it even more fun. If your business operates only through a website, fear not, you can set up a virtual egg hunt on your website instead!

Become a sponsor

Perhaps you don’t have time or resources to run an Easter promotion or set up an egg hunt, however, you could, instead, sponsor a local Easter event. Chances are that there will be local schools or sports clubs hosting special Easter events such as BBQ’s or Easter egg hunts; by contacting the people in charge of these events you could have the opportunity to provide prizes of some sort for the event and get your brand name out there! You could even go to the event and hand out flyers with your branding so people know who you are.

Loyal eggs

If big, flashy events aren’t your thing, you could look into rewarding some of your more loyal customers, or, loyal eggs! People love receiving surprises, so you could select your most loyal clients to receive a special Easter gift. The gift could be in the form of a gift voucher, a special discount code, a limited time offer, or perhaps even an actual Easter egg!

From the big ideas to the small, as you can see there are numerous ways that your business can get involved in the Easter season to get your profits hopping!

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Tingle Taste Buds This Easter With Delicious Chocolate Eggs

Tingle Taste Buds This Easter With Delicious Chocolate Eggs

Easter is a time of year that most Brits look forward to: the long weekend, plates full of delicious food, eating your body weight in chocolate... And those are just a...

TM Edit: Your 2021 Guide To The Best Summer Promotional Products

TM Edit: Your 2021 Guide To The Best Summer Promotional Products

This just in, people: summer is almost upon us! With the season officially starting on 21 June 2021 and with months of sunshine (well, hopeful...

Printed Items to Raise Awareness of Road Safety & Your Brand

Printed Items to Raise Awareness of Road Safety & Your Brand

With #RoadSafetyWeek in full swing, we felt it would be fitting to shine a light on some of our brilliantly luminous products, all ready to be printed with your logo. ...

Our Top 10 Best-Selling Promotional Products of 2021

Our Top 10 Best-Selling Promotional Products of 2021

With 2022 just around the corner, there's no better time to shine a light on our very best promotional products of 2021. Will we have a new winner this year, or wi...

Promotional Merchandise Items That Can Help Mental Wellbeing

Promotional Merchandise Items That Can Help Mental Wellbeing

The conversation around mental health and wellbeing is growing ever-louder and - it goes without saying - with due cause. With levels of stress, anxiety and depression at all-ti...

The Power Of Promotional Paper Coffee Cup Sleeves

The Power Of Promotional Paper Coffee Cup Sleeves

Whilst a hot cup of coffee is a daily saviour for people across the UK, singed fingertips are a decidedly less desirable side-effect of the morning caffeine fix. 

A New Take on the January Blues with Promotional Merchandise

A New Take on the January Blues with Promotional Merchandise

The January blues: the phrase that we've become accustomed to using to describe January. The month of cold weather, dark mornings, the post-Christmas come down, and the poss...

New Year, New Merch: The Best Products for Promoting Your Brand This Year

New Year, New Merch: The Best Products for Promoting Your Brand This Year

Fact: the new year is the perfect time to consider new promotional merchandise! It's a common trend that the start of a new year means a fresh start, so why not have the sam...

Merry Christmas and Happy New Year from Total Merchandise

Merry Christmas and Happy New Year from Total Merchandise

With just a few days left on the countdown to December 25th, we wanted to take a moment to wish all our amazing customers and suppliers a very merry Christmas and a happy New Ye...