The Four Common Mistakes That Are Damaging Your Website

Your company’s website can be essential for generating brand exposure, gaining new customers and increasing conversions. However, it’s paramount that you’re avoiding certain things which can damage your website, therefore decreasing traffic numbers. If you recognise any of these things on your website, perhaps it’s time to up your website game.

Smiley face

 

Not Optimising Your Page For Mobiles

Mobile internet users expect their web-browsing experience to be similar to what they would get on their desktop. We’ve told you this hundreds of times, but that’s because it’s super important- Google is now favouring mobile-friendly pages in their search algorithm. Google claims that 61% of visitors on a site will leave if they have to pinch the screen or if they struggle to reach the shop. So overall, this means more mobile-friendly = higher page rankings.

Slow Loading

A slow loading time is a huge contributor to page abandonment. Research has shown that 47% of consumers expect a web page to load in 2 seconds or less. Moreover, 40% of consumers claim that they will abandon a website if it takes more than 3 seconds to load. Do you need to hear one more fact to convince you to speed up your page loading time? Just for good measure- 79% of consumers claim that they are not likely to buy from the same website again if they were dissatisfied with the website’s performance. Page loading times are a vital part of the user experience, therefore to improve visitor satisfaction and search engine rankings, its best to ensure your website loads in a jiffy with a good hosting provider.

Buying Links

Don’t purchase links through a dodgy SEO firm promising to get you tons of links and high page rankings for a stupidly small amount of money. That’s pretty much the same as going to a job interview with a letter of recommendation from a famous drug kingpin. Google can erase all of your efforts in a heartbeat, and when you’ve worked so hard to create genuinely good content for your website, it’s a shame ruin it with some dodgy links. Don’t break Google’s rules or you will pay the consequences.

Keyword Stuffing

“Lemon drizzle cake is my favourite dessert! Today I’m going to show you my lemon drizzle cake recipe so you can make the most delicious lemon drizzle cake. I promise it will be the most amazing lemon drizzle cake you’ve ever tasted! This lemon drizzle cake recipe makes enough to serve 6 lemon drizzle cake lovers.” That, my friends, is keyword stuffing. You may think that it will get you a better page ranking, but do not be fooled. It’s unreadable, bad user experience, and by using a keyword over and over again it will harm your page far more than doing it good.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
How To Keep Your Promotional Merchandise On Trend In 2019

How To Keep Your Promotional Merchandise On Trend In 2019

Every business strives to remain current and promotional merchandise is no different. Consumer trends are constantly changing, 2018 saw the rise of the fidget spinner,...

The Best Promotional Merchandise for Schools

The Best Promotional Merchandise for Schools

Branded items for schools come in many shapes and sizes, and are never more useful than at school events. From summer fêtes to end-of-term concerts, charity raffles to Chr...

Cheers! Our Top Picks Of Promotional Drinkware This Spring

Cheers! Our Top Picks Of Promotional Drinkware This Spring

With temperatures reaching a welcomed 20+ degrees Celsius across parts of the UK this week, it's only fitting that we take a look at our spring and summer-friendly branded d...

4 Ways To Maximise Your Brand's Presence At A Business Event

4 Ways To Maximise Your Brand's Presence At A Business Event

Okay, it's official: business events are back on the calendar, people! Following this week's announcement from Boris Johnson that the third step of the co...

Must-Have Promotional Items For Reopening Indoor Dining In Pubs & Bars

Must-Have Promotional Items For Reopening Indoor Dining In Pubs & Bars

With the hospitality industry set to open their doors and welcome their customers back for inside dining from May 17th 2021, there's no better time to consider your must-hav...

Promotional Products For Your Planned Events This Summer

Promotional Products For Your Planned Events This Summer

With Step 3 of the government's roadmap set to unlock from 17th May - which is just a couple of weeks away - there's no better time to consider your...