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Your company’s website can be essential for generating brand exposure, gaining new customers and increasing conversions. However, it’s paramount that you’re avoiding certain things which can damage your website, therefore decreasing traffic numbers. If you recognise any of these things on your website, perhaps it’s time to up your website game.
Not Optimising Your Page For Mobiles
Mobile internet users expect their web-browsing experience to be similar to what they would get on their desktop. We’ve told you this hundreds of times, but that’s because it’s super important- Google is now favouring mobile-friendly pages in their search algorithm. Google claims that 61% of visitors on a site will leave if they have to pinch the screen or if they struggle to reach the shop. So overall, this means more mobile-friendly = higher page rankings.
Slow Loading
A slow loading time is a huge contributor to page abandonment. Research has shown that 47% of consumers expect a web page to load in 2 seconds or less. Moreover, 40% of consumers claim that they will abandon a website if it takes more than 3 seconds to load. Do you need to hear one more fact to convince you to speed up your page loading time? Just for good measure- 79% of consumers claim that they are not likely to buy from the same website again if they were dissatisfied with the website’s performance. Page loading times are a vital part of the user experience, therefore to improve visitor satisfaction and search engine rankings, its best to ensure your website loads in a jiffy with a good hosting provider.
Buying Links
Don’t purchase links through a dodgy SEO firm promising to get you tons of links and high page rankings for a stupidly small amount of money. That’s pretty much the same as going to a job interview with a letter of recommendation from a famous drug kingpin. Google can erase all of your efforts in a heartbeat, and when you’ve worked so hard to create genuinely good content for your website, it’s a shame ruin it with some dodgy links. Don’t break Google’s rules or you will pay the consequences.
Keyword Stuffing
“Lemon drizzle cake is my favourite dessert! Today I’m going to show you my lemon drizzle cake recipe so you can make the most delicious lemon drizzle cake. I promise it will be the most amazing lemon drizzle cake you’ve ever tasted! This lemon drizzle cake recipe makes enough to serve 6 lemon drizzle cake lovers.” That, my friends, is keyword stuffing. You may think that it will get you a better page ranking, but do not be fooled. It’s unreadable, bad user experience, and by using a keyword over and over again it will harm your page far more than doing it good.
