Facts about Promotional Products

Have you used promotional products in the past?  If you work in marketing then it's likely that you will have used promotional merchandise in your campaigns. Many marketing teams choose to use promotional items within their marketing plan, so it's surprising to us when businesses choose not to use them to promote their brand. So, we pulled together some statistics so you can see the benefits using promotional products can have for your business. 

The British Promotional Merchandise Association, whom we are members of, conduct a survey every year to help show how promotional items can benefit your organisation. The survey questions businessmen and women within the UK about their behaviour and preferences when it comes to investing in promotional products. Research from last year showed that the majority of marketers understand how powerful the items can be, whilst they may not use them themselves, with 84% of respondents agreeing that promotional gifts increase brand awareness. 

The BPMA report also highlights that the return on investment from using promotional merchandise is much higher than radio advertising and surprisingly equal to TV and print advertising. This could be due to the fact that the consumer doesn't consider promotional advertising to be intrusive so is, therefore, more likely to consider the advertisement. TV adverts can also be very expensive which means that smaller businesses are likely to consider other options. 

The survey also highlighted that 79% of people are more likely to 'do business' with a brand after receiving a gift from them. This shows that promotional items are great for attracting new customers to a brand and giving an 'edge' over competitors. Promotional products can be used to retain customers showing that you appreciate their loyalty and also value their custom. 

The BPMA survey reported that half of the respondents have a more favourable opinion of a company after receiving a promotional item. This means even if they have no use for your company, they're likely to recommend it to others. 

On average, a promotional product is kept for approximately seven months, depending on the item. However, depending on the actual item, it may also be kept for more than twelve months. For example, if you are giving away a promotional bag or USB flash drive these have a higher perceived value so they're likely to be kept for longer. 

Have you invested in promotional products in the past?  What did you think about the return on investment?

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
The Best Promotional Merchandise for Schools

The Best Promotional Merchandise for Schools

Branded items for schools come in many shapes and sizes, and are never more useful than at school events. From summer fêtes to end-of-term concerts, charity raffles to Chr

Must-Have Merch for Your Brands Spring/Summer Marketing

Must-Have Merch for Your Brands Spring/Summer Marketing

Warmer and longer days are officially coming! So now is the perfect time to consider how your business is going to generate positive brand awareness throughout the spring and su

Egg-Cellent Printed Easter Gifts That Every-Bunny Will Love

Egg-Cellent Printed Easter Gifts That Every-Bunny Will Love

Easter is just on the horizon and if you're considering the seasonal treats you would like to gift your customers or colleagues, you've come to the right place because o

The Best Promotional Football Products To Kick-Off Euro 2024

The Best Promotional Football Products To Kick-Off Euro 2024

Want to get your business involved in Euro 2024? For the uninitiated, UEFA's iconic international football tournament will kick-off in June 2024 and be watched by mi

The 10 Best Branded Pet Products For National Pet Month

The 10 Best Branded Pet Products For National Pet Month

April is officially National Pet Month - so what better time to shine a light on our amazing array of pooch-approved promotional products? From walkies-friendly water bo

In Honour of World Book Day: 5 Page-Turner Promotional Products

In Honour of World Book Day: 5 Page-Turner Promotional Products

Hey: let's talk about you for a moment. You and reading, to be precise. Are you a fiction fan or a biography lover? A self-help buff or a sci-fi enthusiast? A