Encourage cycling with Promotional Gifts

When choosing promotional items you will be wondering how can I capture the worlds attention with my promotional gifts? Have you thought about using the nations new favourite sport, cycling, for inspiration?

The Tour De France has just finished, with the winner, Bradley Wiggins, coming from Great Britain and being the first UK winner of the race. This, combined with increased traffic around the country, has encouraged 'cycle mania' to hit the UK with more and more people taking up cycling to travel to work and to keep fit.

The Tour De France is an annual event which has been happening since 1903. Whilst it used to just be a tour restricted to France, it has been common since the 1960s to visit nearby countries such as the UK. Since the Tour De France finished there has reportedly been an 18% increase in bicycle sales. There has also been a significant increase in people having bikes serviced and paying for equipment such as lights and helmets.

With cycling becoming more popular by the day we think that bicycle-related promotional merchandise are the best way forward. On this website, we have a selection of bicycle equipment. One of our most popular products is the bicycle seat cover. This is made from recycled material and keeps the bicycle seat dry during the rain. The bike seat covers are a great budget-friendly way to integrate cycling and keeping fit into your marketing campaigns.

We also sell a selection of bike LED lights and reflectors. These should be used by all as they make bicycles visible to other road users. Lights may not be the first thing you think of when considering which promotional merchandise to buy but they do show everyone that your business cares about the welfare of their customers. Bike lights, in particular, are a very important safety accessory as reflectors can not always be seen.

If you are feeling particularly generous you could invest in a promotional bicycle. These are a fairly recent addition to the website but are proving to be popular. As they are a much more expensive gift you could give these away as part of a prize draw or donate one to charity. This means that not only are you helping the local community, but also getting your brand noticed. For example, if the average person cycles to and from work at one mile each day, that's two miles of exposure for your brand on a daily basis.

There are lots of bicycle items you could use to promote your branding so when looking for promotional gifts ensure these items are at the front of your mind.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

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