Eggcellent Easter Campaigns

For many people, Easter is that wonderful time of the year where you can indulge yourself in chocolate, hunt for those gleaming eggs, and stuff your face with hot cross buns. For brands, Easter is that wonderful time of the year where you can capitalise on the holiday season with some cracking campaigns. Last year, retail spending hit £775m over the Easter weekend, and no doubt companies were working hard to get their hands on the biggest possible share of that sum. We have rounded up a few of our favourite Easter campaigns, from treasure hunts to pop-up bars to bunny tours!

 

Carlsberg’s Chocolate Pop-Up Bar

Carlsberg, aka the ‘Kings of Experiential Marketing’ launched its “biggest experiential event” yet in 2016: a pop-up bar made entirely of chocolate, to ensure people are “thinking about beer as much as they are thinking about chocolate”. That is correct, they managed to hijack a season that has absolutely nothing to do with beer, and boy did they do it well. Let us clarify the set up of this bar… everything from the dartboard to the barstools to the pint glasses were made of actual, edible chocolate. Members of the public could help themselves to a complimentary half-pint of ice-cold Carlsberg, served in a (yes, you’ve guessed it) Carlsberg-engraved milk chocolate glass.

Eggcellent Easter Campaigns

 

Hotel Chocolat’s #TheBeauBunny Tour

Hotel Chocolat had someone dress up as a dapper-looking Easter bunny, complete with a black-tie suit, and tour around 39 of its stores across the UK. People were encouraged to take a selfie with the bunny and share it on social media with the hashtag #TheBeauBunny. Hotel Chocolat’s social media profiles were plastered with pictures and videos of customers posing with its bunny.

Eggcellent Easter Campaigns

 

The Co-operative Food’s Good Eggs

In a bid to encourage people to be – er – co-operative, the brand dressed a man up in double-arm plaster casts and had him attempt to eat his sandwich lunch on a public bench. Naturally, this was a struggle, and secret cameras were set up to record anyone who would help the man eat his sandwiches. Those who helped were rewarded with an Easter egg – The Co-operative Food labelled these people the ‘good eggs’.

Eggcellent Easter Campaigns

 

Thorntons Treasure Hunt

The popular high-street chocolate brand created a nationwide Easter egg hunt using social media. An interactive map was published of the locations where the 50+ chocolate eggs were hidden across the UK and users were given clues on Facebook and Twitter. Those playing were encouraged to tweet their hunting updates using the hashtag #HarryHopalotsEggHunt!

 

We can’t wait to see what the big brands bring to the table this year for their Easter marketing campaigns (we hope it includes lots of chocolate!).

 

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
The TM Edit: Best-Selling Winter Promotional Merchandise

The TM Edit: Best-Selling Winter Promotional Merchandise

Winter - with its dark nights, freezing temperatures and iced-up everything - is arguably the most treacherous time of year. So help your customers stick...

Boo! Frightfully Good Promotional Products For Halloween 2019

Boo! Frightfully Good Promotional Products For Halloween 2019

Halloween is creeping up on us - and if your business is keen to sink its teeth into this most spook-tacular of occasions, Total Merchandise is here to help.

Valentine’s Day Gift Guide for Your Brand: Make Your Customers Melt

Valentine’s Day Gift Guide for Your Brand: Make Your Customers Melt

Ah, Valentine's Day: the day of love, commonly celebrated by showering your amour with romantic gifts. However, the big occasion is not limited purely to your...

Unusual Corporate Gifts & Promotional Merchandise

Unusual Corporate Gifts & Promotional Merchandise

Have you received a promotional product at some point in your life? For most of us, the answer to this question is yes. So, how do you make sure your promotional product stands...

The Power Of Promotional Paper Coffee Cup Sleeves

The Power Of Promotional Paper Coffee Cup Sleeves

Whilst a hot cup of coffee is a daily saviour for people across the UK, singed fingertips are a decidedly less desirable side-effect of the morning caffeine fix. 

10 Branded Metal Bottles To Consider For Your Next Campaign

10 Branded Metal Bottles To Consider For Your Next Campaign

With research revealing 85% of the UK public are worried about the impact of plastic pollution on the planet, there's never been a better time to consider a branded met...

TM Edit: 3 Essential 2021 Promotional Products To Order Today!

TM Edit: 3 Essential 2021 Promotional Products To Order Today!

With autumn officially upon us and the end of 2020 not-so slowly drifting into sight, now's the ideal time to start thinking about the new year that lies ahead. An...

12 Promotional Products To Make Working From Home Easier

12 Promotional Products To Make Working From Home Easier

The UK government recently announced that UK businesses should ask staff to work from home where possible, in order to slow the spread of Coronavirus. For many workers...

4 Things To Consider When Ordering Promotional Face Masks

4 Things To Consider When Ordering Promotional Face Masks

Following today's government announcement that the wearing of face coverings will be compulsory wearing by staff and customers in hospitality settings, as well as by st...