Eggcellent Easter Campaigns

For many people, Easter is that wonderful time of the year where you can indulge yourself in chocolate, hunt for those gleaming eggs, and stuff your face with hot cross buns. For brands, Easter is that wonderful time of the year where you can capitalise on the holiday season with some cracking campaigns. Last year, retail spending hit £775m over the Easter weekend, and no doubt companies were working hard to get their hands on the biggest possible share of that sum. We have rounded up a few of our favourite Easter campaigns, from treasure hunts to pop-up bars to bunny tours!

 

Carlsberg’s Chocolate Pop-Up Bar

Carlsberg, aka the ‘Kings of Experiential Marketing’ launched its “biggest experiential event” yet in 2016: a pop-up bar made entirely of chocolate, to ensure people are “thinking about beer as much as they are thinking about chocolate”. That is correct, they managed to hijack a season that has absolutely nothing to do with beer, and boy did they do it well. Let us clarify the set up of this bar… everything from the dartboard to the barstools to the pint glasses were made of actual, edible chocolate. Members of the public could help themselves to a complimentary half-pint of ice-cold Carlsberg, served in a (yes, you’ve guessed it) Carlsberg-engraved milk chocolate glass.

Eggcellent Easter Campaigns

 

Hotel Chocolat’s #TheBeauBunny Tour

Hotel Chocolat had someone dress up as a dapper-looking Easter bunny, complete with a black-tie suit, and tour around 39 of its stores across the UK. People were encouraged to take a selfie with the bunny and share it on social media with the hashtag #TheBeauBunny. Hotel Chocolat’s social media profiles were plastered with pictures and videos of customers posing with its bunny.

Eggcellent Easter Campaigns

 

The Co-operative Food’s Good Eggs

In a bid to encourage people to be – er – co-operative, the brand dressed a man up in double-arm plaster casts and had him attempt to eat his sandwich lunch on a public bench. Naturally, this was a struggle, and secret cameras were set up to record anyone who would help the man eat his sandwiches. Those who helped were rewarded with an Easter egg – The Co-operative Food labelled these people the ‘good eggs’.

Eggcellent Easter Campaigns

 

Thorntons Treasure Hunt

The popular high-street chocolate brand created a nationwide Easter egg hunt using social media. An interactive map was published of the locations where the 50+ chocolate eggs were hidden across the UK and users were given clues on Facebook and Twitter. Those playing were encouraged to tweet their hunting updates using the hashtag #HarryHopalotsEggHunt!

 

We can’t wait to see what the big brands bring to the table this year for their Easter marketing campaigns (we hope it includes lots of chocolate!).

 

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
The Best Autumn Merchandise Ideas For Your UK Business In 2024

The Best Autumn Merchandise Ideas For Your UK Business In 2024

Breathe it in, people: is that the crisp scent of autumn we can smell on the distant breeze...? Sure, it might still be warm outside - but with September a matter of day

11 Easy Ways To Make Your Brand Stand Out This Summer

11 Easy Ways To Make Your Brand Stand Out This Summer

Keen to do something a little bit different with your promotional marketing plans throughout summer 2024? Whether you're looking for fun awareness events you can lin

The Best Promotional Easter Gifts To Give Your Customers In 2024

The Best Promotional Easter Gifts To Give Your Customers In 2024

Easter is the perfect opportunity to involve your business in a seasonal occasion - whatever your industry - and have some fun with your marketing at the same time. Whet

Just In: The Promotional Merchandise That Will Be Trending In 2022

Just In: The Promotional Merchandise That Will Be Trending In 2022

For 2022, we predict the promotional merchandise that will be trending is UK-made products. Why? Read on to find out... READ MORE:

Get Ahead of The Competition with Best-Selling Sports Merchandise

Get Ahead of The Competition with Best-Selling Sports Merchandise

With 84% of Brits having watched some sort of sport on the BBC alone last summer, it's fair to say that we're a nation of sports fans. Whether it was the FA Cup final, W

Unusual Corporate Gifts & Promotional Merchandise

Unusual Corporate Gifts & Promotional Merchandise

Have you received a promotional product at some point in your life? For most of us, the answer to this question is yes. So, how do you make sure your promotional product stands

Introducing Foamo, 2025's Most Innovative New Promo Coffee Cup

Introducing Foamo, 2025's Most Innovative New Promo Coffee Cup

Say hello to Foamo: the coolest new coffee cup to make - or should that be 'brew'? - waves in the world of branded merchandise. Ready to order with your design t

Total Merchandise Wins BRIMAN Award For Second Consecutive Year

Total Merchandise Wins BRIMAN Award For Second Consecutive Year

We're proud to announce that Total Merchandise has won the prestigious BRIMAN award for the second consecutive year. This important accolade, issued at the British P

Inside Our Promo Products Showcase: Total Merchandise Expo 2025

Inside Our Promo Products Showcase: Total Merchandise Expo 2025

Last week, we hosted Total Merchandise Expo 2025, the second edition of our annual customer exhibition.  The UK's largest event of its kind, it offered our clie