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It's important for a business to look after its most valued clients and through the use of corporate gifts, you can show them your appreciation more easily.
A business cannot survive without customers. Whilst bigger brands have the luxury of a steady stream of customers, smaller businesses or businesses with more expensive products need to look after their existing customers. Of course, the aim of a business is always to increase profit which ultimately means increasing its customer base however, there is also a big opportunity in marketing services and products to existing customers. It has been proven that it costs more to gain new customers than it does to market to existing ones, this should be considered in any marketing plan.
All customers should be rewarded if they have been loyal to your company. The recession meant that customers had to be pickier when choosing who to do business with. They may have gone with cheaper products, or they stuck with a company who they can trust to provide them with high-quality products. Loyal customers are what pulled many businesses through the recession, as without them the company would not have made any money.
You may have noticed that many high street shops have loyalty schemes in place. These often include giving points after certain purchases. For example, if the customer spends one pound, they will be given four points, which can be transferred to fourpence to spend in-store. However, this often means spending a long time collecting points which can put off many customers.
Instead, we recommend rewarding customers with products and items which they would like to receive. For example, you could reward your customers with a corporate gift like a special executive pen, or an executive puzzle. As we are getting nearer to Christmas there are some great corporate gifts which you could give, depending on the number of people you want to reward.
If you are rewarding a select few, then you may consider giving away personalised hip flasks. These are slightly more expensive but guaranteed to be appreciated by the recipient. They come in a special presentation box which means you don't need to worry about wrapping them and they look really professional. The personalised hip flasks also come with two small cups, perfect for Christmas gifts.
If you are looking for branded luxury gifts, have a look at the Total Merchandise website.
