Corporate Gifts for your most important clients

It's important for a business to look after its most valued clients and through the use of corporate gifts, you can show them your appreciation more easily.

A business cannot survive without customers. Whilst bigger brands have the luxury of a steady stream of customers, smaller businesses or businesses with more expensive products need to look after their existing customers. Of course, the aim of a business is always to increase profit which ultimately means increasing its customer base however, there is also a big opportunity in marketing services and products to existing customers. It has been proven that it costs more to gain new customers than it does to market to existing ones, this should be considered in any marketing plan. 

All customers should be rewarded if they have been loyal to your company. The recession meant that customers had to be pickier when choosing who to do business with. They may have gone with cheaper products, or they stuck with a company who they can trust to provide them with high-quality products. Loyal customers are what pulled many businesses through the recession, as without them the company would not have made any money.

You may have noticed that many high street shops have loyalty schemes in place. These often include giving points after certain purchases. For example, if the customer spends one pound, they will be given four points, which can be transferred to fourpence to spend in-store. However, this often means spending a long time collecting points which can put off many customers. 

Instead, we recommend rewarding customers with products and items which they would like to receive. For example, you could reward your customers with a corporate gift like a special executive pen, or an executive puzzle. As we are getting nearer to Christmas there are some great corporate gifts which you could give, depending on the number of people you want to reward.

If you are rewarding a select few, then you may consider giving away personalised hip flasks. These are slightly more expensive but guaranteed to be appreciated by the recipient. They come in a special presentation box which means you don't need to worry about wrapping them and they look really professional. The personalised hip flasks also come with two small cups, perfect for Christmas gifts.

If you are looking for branded luxury gifts, have a look at the Total Merchandise website.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
10 Branded Metal Bottles To Consider For Your Next Campaign

10 Branded Metal Bottles To Consider For Your Next Campaign

With research revealing 85% of the UK public are worried about the impact of plastic pollution on the planet, there's never been a better time to consider a branded met...

How To Keep Your Promotional Merchandise On Trend In 2019

How To Keep Your Promotional Merchandise On Trend In 2019

Every business strives to remain current and promotional merchandise is no different. Consumer trends are constantly changing, 2018 saw the rise of the fidget spinner,...

The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

Are you looking for something unique to add some fun to your promotional activity? Well, we're here to help - look no further than our range of novelty giveaways for th...

4 Ways To Maximise Your Brand's Presence At A Business Event

4 Ways To Maximise Your Brand's Presence At A Business Event

Okay, it's official: business events are back on the calendar, people! Following this week's announcement from Boris Johnson that the third step of the co...

Must-Have Promotional Items For Reopening Indoor Dining In Pubs & Bars

Must-Have Promotional Items For Reopening Indoor Dining In Pubs & Bars

With the hospitality industry set to open their doors and welcome their customers back for inside dining from May 17th 2021, there's no better time to consider your must-hav...

Promotional Products For Your Planned Events This Summer

Promotional Products For Your Planned Events This Summer

With Step 3 of the government's roadmap set to unlock from 17th May - which is just a couple of weeks away - there's no better time to consider your...