When choosing your Christmas corporate gifts you should think about the image you want to portray. For example, do you want to just thank people for their custom? Or are you trying to gain loyalty? Or maybe you're wanting to entice more new customers? Either way, you should choose high quality and useful Christmas gifts.
Hampers or chocolates are often popular choices of Christmas gifts. Whilst these may be appreciated by your customers, you are promoting other brands not you're own. So, this Christmas have a think about the message you want to send and how you can incorporate your brand into your corporate gifts.
Using Corporate Christmas Gifts To Boost Your Branding
One way in which you can do this is by investing in corporate promotional products. These don't have to be like your normal promotional merchandise items. For example, you may decide to send out silver pens branding them only with a small logo. The key to sending corporate Christmas gifts is to market your company without the customer thinking that you're only sending these gifts for marketing purposes.
But why send gifts to people purchasing from you? The answer is simple. In today’s economic times, it is important to reward your best customers to ensure they come back to your business. When the economy is tough it is easier to retain existing customers than it is to attract new ones. Any corporate gifts given should have a marketing edge but also be high-quality items that will be appreciated and leave a lasting impression with the customer.
When handing out corporate gifts at Christmas you can be picky. You don't want to spend your entire budget on gifts for your whole database. Well presented corporate gifts should only be given to your most loyal customers. Quality gifts will have a more positive effect than sending cheaper gifts to everyone. Think about the gifts you buy for your family and friends. Most will not spend the same amount on everyone. This is the same in business. Whilst we think all customers should be rewarded, you don't want to reward a particularly loyal customer with the same gift as someone who has purchased from you once.
Think carefully about your Christmas corporate gifts this year and treat those who really deserve it. For inspiration take a look through our corporate Christmas gift idea section and don't forget to fill out the form to receive a rapid quote!
Main image from Pexels.com