Choosing The Right Bag For Your Brand

Promotional bags have been used for many years by businesses as they are proven to be so effective in terms of marketing. They're essentially walking advertisements without spending a fortune on advertising space. The bags can also be in any colour, almost any design and from a selection of materials; canvas and cotton to name a few. Once you've decided to invest in promotional bags, it's simply a case of choosing the right material for your marketing campaign.

The biggest difference between different bags is probably the weight of the material. This affects the durability of the bag itself along with the price of the bag. The heaviest bag is usually the canvas style, followed by cotton and this is reflected within the price. Lighter bags are easier to distribute to customers, but heavier weight bags are the best option for durability. The material you choose will be very dependant on what you are going to be using the bags for.

As highlighted, there is a range of bags that a company can choose from when deciding on the best promotional items to send to customers. As retailers are trying to clamp down on the use of plastic bags, there is even more reason for bags to be used within marketing strategies. People are starting to use reusable bags more and more in everyday life. Many have realised that reusable bags are much more useful than plastic carriers as they are more durable making them a more popular item. Individuals have started to invest in their own reusable carriers, and more businesses have chosen to send out a range of reusable bags within their marketing strategy.

Promotional merchandise campaigns are always well received by individuals as everyone likes to receive something for free. Whether this is a promotional pen, mouse mat or a promotional bag. However, the success of a campaign is very dependent on how you execute it and this depends on your target audience. For example, you may want to distribute your items at a trade show, if this is your target market, or you could send them out to individuals if you are targeting a specific audience. Again, the way you distribute the items will play a big part in the items you invest in, as heavier bags would cost more to post.

What material and size would you choose for your promotional bags?