How To Choose The Perfect Promotional Bag For Your Brand

Promotional bags have been used for many years by businesses as they are proven to be so effective in terms of marketing. They're essentially walking advertisements without spending a fortune on advertising space. The bags can also be in any colour, almost any design and from a selection of materials; canvas and cotton to name a few. Once you've decided to invest in promotional bags, it's simply a case of choosing the right material for your marketing campaign.

The biggest difference between different bags is probably the weight of the material. This affects the durability of the bag itself along with the price of the bag. The heaviest bag is usually the canvas style, followed by cotton and this is reflected within the price. Lighter bags are easier to distribute to customers, but heavier weight bags are the best option for durability. The material you choose will be very dependant on what you are going to be using the bags for. 

As highlighted, there is a range of bags that a company can choose from when deciding on the best promotional items to send to customers. As retailers are trying to clamp down on the use of plastic bags, there is even more reason for bags to be used within marketing strategies. People are starting to use reusable bags more and more in everyday life. Many have realised that reusable bags are much more useful than plastic carriers as they are more durable making them a more popular item. Individuals have started to invest in their own reusable carriers, and more businesses have chosen to send out a range of reusable bags within their marketing strategy. 

Promotional merchandise campaigns are always well received by individuals as everyone likes to receive something for free. Whether this is a promotional pen, mouse mat or a promotional bag. However, the success of a campaign is very dependent on how you execute it and this depends on your target audience. For example, you may want to distribute your items at a trade show, if this is your target market, or you could send them out to individuals if you are targeting a specific audience. Again, the way you distribute the items will play a big part in the items you invest in, as heavier bags would cost more to post. 

What material and size would you choose for your promotional bags? 

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
The Best Promotional Merchandise for Schools

The Best Promotional Merchandise for Schools

Branded items for schools come in many shapes and sizes, and are never more useful than at school events. From summer fêtes to end-of-term concerts, charity raffles to Chr...

The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

Are you looking for something unique to add some fun to your promotional activity? Well, we're here to help - look no further than our range of novelty giveaways for th...

How To Keep Your Promotional Merchandise On Trend In 2019

How To Keep Your Promotional Merchandise On Trend In 2019

Every business strives to remain current and promotional merchandise is no different. Consumer trends are constantly changing, 2018 saw the rise of the fidget spinner,...

Pretty in Pink Promotional Products for Breast Cancer Awareness Month 2021

Pretty in Pink Promotional Products for Breast Cancer Awareness Month 2021

We're all aware that October is a fully booked month, with events like the change in seasons, the clocks changing, Halloween, and - not forgetting - the start of the ru...

Huge Savings for Your Business this Autumn and Winter

Huge Savings for Your Business this Autumn and Winter

Are you looking for promotional products at prices that will have management lost for words? Yes? Then you've come to the right place. Here at Total Merchandise, w...

Spook-tacular Promotional Products for Your Business this Halloween

Spook-tacular Promotional Products for Your Business this Halloween

With spooky season just in reach, now is the perfect time to consider your frightfully good merchandise ideas for your business. And, Total Merchandise is here to help!