Celebrity Endorsements

Celebrity endorsements are something we see every day. While they're mostly used to sell beauty/grooming products, celebrities are also involved in fundraising for non-profit organisations - charities like comic relief.

We had the idea to write this article after we saw an advert for Beats headphones. Footballer Harry Kane was pictured wearing a pair of Beats headphones with some clever headline below. We thought, "What does Harry Kane know about audio quality?" and, "Is this really going to sell their products?" To be fair on Beats & their marketing division, these headphones turned out to be intended for sports/exercise, so their choice of celebrity endorsement was fairly relevant.

Odds are that this advert will increase Beats sales, at least enough to make their money back (and then some). But, is that due to the product or due to the celebrity wearing them? The fact is that you probably know someone who might want an Audi R8 because Tony Stark drives one in the Iron Man films, maybe Adidas shoes due to Kanye West's affiliation with the brand, or even wanting a certain type of food due to it being mentioned in a song...


Red Lobster saw an increase in sales after Beyonce mentioned the restaurant in her song.

 

Source: Wikimedia Commons.

American restaurant chain 'Red Lobster' recently saw a huge increase in profit due to a shoutout in a Beyonce song, as well as trending for the first time on Twitter and gaining over 42,000 mentions. Clearly celebrity mentions do have an effect.

Is there an ethical issue with these endorsements? Could it be considered that marketers are relying on easily influenced members of society? Adverts such as Beats' advert featuring Harry Kane mentioned earlier are almost certainly targeted at younger people. While Beyonce's lyrics weren't (as far as we know) sponsored by Red Lobster

Celebrity endorsement has come a long way since early American TV, where an actor, presenter or other famous figures would pause what they're doing, turn to the camera with a product in hand and talk about how good it is.

Current forms of product placement & endorsement are much more subtle, almost crossing the line into subliminal/subconscious messaging. You might not explicitly think about buying a product after seeing a celebrity holding it, however, if you later see that product online or in a store, do you know for sure that the previous image didn't influence your buying choices?

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

Are you looking for something unique to add some fun to your promotional activity? Well, we're here to help - look no further than our range of novelty giveaways for th

Cheers! Our Top Picks Of Promotional Drinkware This Spring

Cheers! Our Top Picks Of Promotional Drinkware This Spring

With temperatures reaching a welcomed 20+ degrees Celsius across parts of the UK this week, it's only fitting that we take a look at our spring and summer-friendly branded d

The TM Edit: Top British-Made Promotional Products

The TM Edit: Top British-Made Promotional Products

Have you ever thought about where your promotional products are made; whether they're manufactured in the United Kingdom or if they're made further afield? Well

How Total Merchandise Supported Smart Works With Charity Tote Bags

How Total Merchandise Supported Smart Works With Charity Tote Bags

The team at Total Merchandise always love to do what they can to support the work of the many amazing charities and organisations across the UK - so we were delighted to re

Why Promotional Products Work: The Value Of Merch For Your Brand

Why Promotional Products Work: The Value Of Merch For Your Brand

Okay, we might be biased but there really is no denying it: promotional products are an incredibly powerful tool for any UK business. Whether you're a start-up looki

Best Summer Merch Ideas To Keep Brand Awareness Hot In 2024

Best Summer Merch Ideas To Keep Brand Awareness Hot In 2024

It might feel like we've only just managed to leave winter behind but summer is fast approaching! And if you're looking for something that little bit different to bolste