Can Promotional Keyrings Really Make A Difference?

Promotional keyrings can come in very handy, especially if you or your clients lose your keys often.

How long does it usually take you to find those darn keys at the bottom of your bag? 10 minutes? 20 minutes? However long it takes you to find them, it can be very frustrating, especially if you have to repeat this process every evening after work.

One solution to this frustrating problem is to put your keys on a key ring. ‘They’re already on a key ring’ you may be saying to yourself… yes, that might be true, but if you then attach that key ring to your purse or wallet, your keys will be much easier to find. Some bags even have hooks inside them, on which you can attach your keyrings too!

Problem solved… well, only if you carry a bag around with you of course. If you are a ‘pocket person’, in other words, you don’t like carrying a bag around with you; you could always attach those key rings to your trousers or jeans. Most trousers (and nearly all jeans) have belt hooks or a place you can thread a belt through. These material hooks are also a perfect place to attach key rings to. If you’re really snazzy you could always invest in a key ring that opens easily, such our Bespoke Leather Twist Action Keyrings, which allow you to twist the hook and release your keys, without having the thread them around the metal ring (which again, can be very frustrating).

So we’ve shown you how useful promotional keyrings can be to you and your customers. Now, it’s time for us to show you, just how useful they can be to your company.

First things first, you need to choose what type of keyring you want to invest in. When choosing your promotional keyrings, ensure you have taken your target market into consideration; i.e. where are they likely to use their key rings? Will they attach it to their bags, to their clothing, or simply just use it to hold all their keys together? Once you have answered these questions, you can then find a key ring that matches your requirements and have it branded with your company name, logo or slogan.

Once your keyrings are all branded up and ready to go, you then need to get yourself out there. Attend promotional shows or create your own promotional campaign, so you have a place/ reason to hand out your promotional keyrings.

Once people start picking up your keyrings you can then sit back and relax, as the keyrings will do all the hard work for you. Here’s how; once someone picks up a key ring and attaches it to either, themselves or their bags, it will be seen by everyone who passes it; thus making more and more people aware of your brand. If you’re lucky, and the keyring is designed well enough, people will be intrigued enough to follow that call to action you had printed on your key ring.

So hopefully now, you can see how investing in something as small as promotional keyrings, can make a real difference.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

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