How Branded Mugs Can Boost Your Marketing Efforts

Take a look around your office: can you spot a desk without a mug on it? We doubt it - after all, tea and coffee are staples of the typical working day, with odds suggesting you and your colleagues will drink at least one hot cup of tea or coffee at work every single day.

(It's called the 9-to-5 grind for a reason, after all, no?)

In fact, recent statistics shared by UK Coffee Week found that Brits drink an astonishing 95 million cups of coffee a day. In the scheme of things though, that's nothing - after all, as a nation, we glug 165 million cups of tea on a daily basis. 

Numbers aside - and whether your tipple of choice is tea or coffee and enjoyed at home or at work - mugs play an essential role in our caffeine quaffing, making ceramic mugs an incredibly useful must-have.

Why Choose Promotional Mugs For Your Marketing Campaign?

According to research, the average mug will be used around 2,000 times during its life cycle. This means each mug can offer your business over 2,000 brand awareness opportunities, making promotional mugs one of the most popular tried-and-tested ways to enhance your business' next marketing campaign.

The power of promotional merchandise speaks for itself - as these stats demonstrate - so it makes perfect sense to invest in products that can help generate fresh awareness for your business with each and every use. 

The beauty of a mug is that it offers practicality for both your business and your customers. Whether it's used by recipients at home or at work, it's a great way to keep your artwork and logo visible in the minds of customers, and will also subliminally link your brand with refreshment and a moment of relaxation. (No matter how brief that moment might actually be...) 

In short, a branded mug is a promotional powerhouse that can enhance your business every time the user takes a sip.

Infographic - Why choose a branded mug?

When choosing to invest in branded merchandise, many businesses are cautious about which products to pick. If you're just starting out, promotional mugs are a tried-and-tested means to effectively promote your brand. Low-risk and high-impact product, printed mugs are guaranteed to be well received by your audience.

What Is A Printed Mug Such An Effective Marketing Tool?

So, with all that in mind, why do logo-printed mugs have the power to make such a powerful addition to your upcoming brand campaign? The simple answer is this: because they're so reliable.

For one thing, people will always need mugs, meaning this is a product with guaranteed functionality and a defined, practical purpose. Whether the mug is used at home or at work, it offers high-impact brand-exposure and adds up to a marketing budget well spent!

Another reason: there's something about a promotional mug which people will genuinely appreciate: after all, the more subtle 'bridges' you can build with your customers. This, in turn, increases the likelihood of them staying loyal to your business in the future.

Customers trust promotional merchandise

Research has shown that whilst the UK is out of recession, purse strings are still being tightened. Where this is the case, businesses have started to spend more on their promotional gifts in order to encourage people to stay loyal to their brand and come back to them for future orders and queries rather than looking elsewhere. 

What Kind Of Audience Can Benefit From Receiving Promotional Mugs?

All sorts! Due to the wide-reaching appeal of mugs, they can suit most audiences (bar younger demographics, for example). For example...

  • If you oversee a large workplace and want to incorporate a little extra in-house pride, mugs in your company's colour(s) and printed with your corporate logo and strapline, can make a smart investment to spruce up the office. 
  • Are you a business with a database of valuable clients? Keep your brand on desks across the UK by posting out mugs printed with your artwork - they'll think of your company with every sip.
  • Planning to have a stand presence at an important upcoming industry event? An order or logo-printed mugs will help your business stay memorable in the minds of visitors.

Which Mug Should I Choose To Promote My Business?

Total Merchandise has a wide range of mugs available for printing with your company's artwork or branding. Whether you're after vibrant full-colour mugs that will grab attention, impressive heat-reveal mugs that will show your artwork when they get hot or even stylish mugs with a wooden lid, we've got plenty of striking ideas for you to pick from. For a classic touch, look no further than our best-selling promotional Cambridge mug or the elegant Marrow design;

We have designs to suit all sorts of needs and requirements - browse our full range of promotional mugs and fill out our Rapid Quote form to get a bespoke quote for your order!

Written by

Katie Clark | Head of Digital Marketing

With over a decade in print and digital journalism, Katie possesses a wide skill-set that incorporates everything from SEO to PR. Joining the team in early 2019, her expertise lies in writing sparkling copy about promotional merchandise and related topics, as well as managing social media activity and developing creative solutions to keep the Total Merchandise brand at the forefront of people’s minds. With a background that includes event-planning and volunteering for charitable organisations, she has a first-hand appreciation for the needs and questions a customer might have when acquiring promotional products for their organisation. In her spare time, she loves reading, going to the cinema and learning to cook.

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