Branded merchandise presents a business enterprise with an unobtrusive way of spreading the word about their brand. And unlike adverts posted in the media, they have longer staying power, lasting as long as the branded item is in use.
It is not uncommon for a company to dish out branded t-shirts during an event or during Easter and other such public holidays. Others will give expensive personal gifts such as gold-plated pens or attaché cases to the representatives of important corporate clients. In both scenarios, the aim is the same and the money spent on such campaigns should be justified in improved sales in the long run or at least customer loyalty. The selection of what kind of merchandise to use for your giveaways should be a careful process taking several factors into consideration. It goes without saying that you need to have the right gift for the purpose at hand. A stylish chrome trimmed pen would be more apt for executive clients than a promotional water gun. But take those water guns to a children’s event and you will hit the jackpot in terms of securing their attention. This illustration also tells us that the occasion on which the merchandise is being given is a factor that should be taken into account. But what about if your intended target are watching their figures or just general health freaks? What kind of giveaways can you organise for them to show that you took their lifestyle into account when shopping for them?
Well, it is not as hard as it looks to find branded merchandise that shows respect for the recipient's health conscious way of life. Those who take extra special care of their bodies will most likely take copious amounts of water. What better way to facilitate their carrying of water to the office and wherever else they go than with a branded water bottle? For those of them who have a gym routine going, you can get a sports water bottle with your company colours printed around them. Such clients will also be grateful if you handed them a sports towel to wipe off the sweat as they work out and you could give larger towels to those who look after their bodies by going for a regular swim. And why not complete the package by giving them a gym bag that bears your company logo? A t-shirt or tracksuit for that morning jog would also be apt and would be received gratefully.
Branded merchandise can be used to show your customers how much you appreciate their loyalty to you or to express gratitude to your employees for their contribution to another successful year. You could also use them to surprise your business partners or suppliers, to show that you are thinking of them. Whatever your motive for sending out these gifts and whoever their intended target, make sure that they are of good quality. This alone speaks volumes of how much you esteem the recipient of the gift. Though you shouldn’t blow your margin on these ‘forget-me-nots’, let your gifts leave a desirable impression.