How To Use Branded Merchandise for the Eco Friendly

In an increasingly eco-friendly environment, it's important that you consider using eco-friendly branded merchandise to satisfy your requirements. 

Now the economy is picking up, customers have more of luxury when deciding who to purchase their products from. During the recession, most customers would choose the cheapest products, not necessarily considering how that company operates. However, as it continues to improve, customers can afford to be pickier over the company they purchase from which is why your company needs to 'up' their game. 

Corporate social responsibility (CSR) is the word on everyone's lips at the moment. As people are being encouraged to be more environmentally friendly, they are more concerned about the businesses they purchase products from than ever before. This has led to many organisations choosing to implement a CSR policy and actively promote it to their customers.  

So, what exactly is a CSR policy and why is it considered to be a positive step for organisations to take? CSR ensures that a company is operating to the standard required which means working to the law, to a particular ethical standard and in a way that respects the local environment. It's quite a range to cover, but an effective CSR policy can easily cover each of these aspects.

The concept of CSR came into use as far back as the early 1970s, when the concept of the stakeholder was introduced to large organisations. A stakeholder defined anyone who could be affected by an organisations activities. This could be an employee, shareholder or even the customer themselves. CSR was developed to show stakeholders that the organisation was responsible for its own actions, giving them peace of mind. 

As global warming has made more people aware of their actions and the impact they, themselves, have on the environment. With adverts constantly advising people how to be more aware, such as reducing the use of carrier bags, electricity and the need for recycling, attention has now turned to businesses and it's important to show you are up to the challenge. 

British Promotional Merchandise Association research shows that 88% of all people interviewed stated they are more likely to purchase from a business that has a clear environmental agenda. This simply highlights how important it is for businesses to have a CSR policy in place. 

With this in mind, why not consider using eco-friendly branded merchandise to promote your CSR policy and to show customers and stakeholders that you are considering the environment you operate within. 

At Total Merchandise, we have lots of eco-friendly branded merchandise which can be used to promote your CSR agenda, contact us for assistance in picking your products. 

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Cheers! Our Top Picks Of Promotional Drinkware This Spring

Cheers! Our Top Picks Of Promotional Drinkware This Spring

With temperatures reaching a welcomed 20+ degrees Celsius across parts of the UK this week, it's only fitting that we take a look at our spring and summer-friendly branded d

Get Ahead of The Competition with Best-Selling Sports Merchandise

Get Ahead of The Competition with Best-Selling Sports Merchandise

With 84% of Brits having watched some sort of sport on the BBC alone last summer, it's fair to say that we're a nation of sports fans. Whether it was the FA Cup final, W

Our Best Selling Promotional Items: Umbrellas

Our Best Selling Promotional Items: Umbrellas

Promotional Umbrellas have long been one of our most popular promotional items. They are a great giveaway opportunity that offers a large imprint area with high visibility and c

In Honour of Plastic Free July: Ideas To Help Your Brand Cut Plastic

In Honour of Plastic Free July: Ideas To Help Your Brand Cut Plastic

Plastic Free July is an inspiring worldwide movement that encourages people around the globe to swap single-use plastics in favour of other options.  From disposabl

11 Easy Ways To Make Your Brand Stand Out This Summer

11 Easy Ways To Make Your Brand Stand Out This Summer

Keen to do something a little bit different with your promotional marketing plans throughout summer 2024? Whether you're looking for fun awareness events you can lin

The Best Promotional Merchandise & Freebies For Freshers' Fairs

The Best Promotional Merchandise & Freebies For Freshers' Fairs

For the uninitiated, a freshers' fair is one of the most important events in the student calendar. As well as giving new students the chance to discover campus-