In an increasingly eco-friendly environment, it's important that you consider using eco-friendly branded merchandise to satisfy your requirements.
Now the economy is picking up, customers have more of luxury when deciding who to purchase their products from. During the recession, most customers would choose the cheapest products, not necessarily considering how that company operates. However, as it continues to improve, customers can afford to be pickier over the company they purchase from which is why your company needs to 'up' their game.
Corporate social responsibility (CSR) is the word on everyone's lips at the moment. As people are being encouraged to be more environmentally friendly, they are more concerned about the businesses they purchase products from than ever before. This has led to many organisations choosing to implement a CSR policy and actively promote it to their customers.
So, what exactly is a CSR policy and why is it considered to be a positive step for organisations to take? CSR ensures that a company is operating to the standard required which means working to the law, to a particular ethical standard and in a way that respects the local environment. It's quite a range to cover, but an effective CSR policy can easily cover each of these aspects.
The concept of CSR came into use as far back as the early 1970s, when the concept of the stakeholder was introduced to large organisations. A stakeholder defined anyone who could be affected by an organisations activities. This could be an employee, shareholder or even the customer themselves. CSR was developed to show stakeholders that the organisation was responsible for its own actions, giving them peace of mind.
As global warming has made more people aware of their actions and the impact they, themselves, have on the environment. With adverts constantly advising people how to be more aware, such as reducing the use of carrier bags, electricity and the need for recycling, attention has now turned to businesses and it's important to show you are up to the challenge.
British Promotional Merchandise Association research shows that 88% of all people interviewed stated they are more likely to purchase from a business that has a clear environmental agenda. This simply highlights how important it is for businesses to have a CSR policy in place.
With this in mind, why not consider using eco-friendly branded merchandise to promote your CSR policy and to show customers and stakeholders that you are considering the environment you operate within.
At Total Merchandise, we have lots of eco-friendly branded merchandise which can be used to promote your CSR agenda, contact us for assistance in picking your products.