There are over 100,000 driving instructors in the UK, which means you need to do something special to stand out, so why not consider giving branded giveaways as a way of gaining extra business?
The UK driving test assesses a driver's competence in maintaining control of a vehicle. In order to obtain a full Great Britain or Northern Ireland driving license, candidates are required to take a test and often a theory test as well. Tests tend to vary, depending on the type of vehicle being driven. The tests are administered by the Driving Standards Agency or the Driver and Vehicle Agency, depending on the country of residence.
The current test is split into three parts, a multiple-choice theory test, hazard perception test, and the practical test. In order to gain a full driving license, it is necessary to pass all three parts of the test, in this order. A driver has to be 17 to undertake a driving test, with few exceptions, and there is no upper age limit.
The first driving license was introduced by the Motor Car Act 1903, but no test was required. It wasn't until 1934 that legislation was introduced for compulsory testing of all new drivers. The test was initially voluntary until 1935, after this date everyone driving needed to have passed a test. Testing was suspended during World War II and in 1956 during the Suez Crisis, other than this driving testing has been constant since it initially began.
Around 1.6million people take the practical driving test on an annual basis, with a pass rate of around 43%. This means there is a large number of potential customers to market too. There are many ways driving instructors can get themselves noticed through branded giveaways. Working with cars means there are many more options available.
For example, why not give away something simple like a keyring? This could be directly marketed to new customers as they turn 17, to entice them to call for lessons, or even to existing customers as they pass their tests. With the introduction of the theory test expiry date, perhaps you could give your customers a keyring which highlights the day their theory test expires!
You could also give your customers stress balls to help them deal with the stress of the driving test, these can be car shaped and include your driving school's telephone number. There are many ways branded gifts can be used to attract and retain customers for your driving school.