Everyone likes to receive a gift, whether it's a gift given for your birthday, Christmas, or just a branded gift given to you by a company. Either way, a gift is guaranteed to raise a smile from your customers which makes it a great investment.
Branded gifts are a great way to get your organisation noticed, without having to pay for extensive advertising through television or radio. Some organisations even pay a fortune for marketing campaigns. However, at a time when many people are tightening their wallet strings, and being more careful with money, your business really needs to look at how they can get their name out there without the need for extensive advertising campaigns.
Every company dreams of being recognised simply for their branding. If you look at the biggest companies in the world, they often don't even need to use their company name, they are simply recognised by a symbol or logo. This shows how influential investment can be, however, not everyone has the same capital available as these large organisations.
Once you have chosen to invest in branded gifts, you need to decide carefully which gift to choose. Consider first, what is the one item you would not want to live without? If you are able to choose an item that will be used everyday, then you are almost guaranteed brand exposure. Perhaps you would like to give away a comb, or a mug, perhaps even an umbrella to shield your customers from the rain. Everyone loves something free, but a freebie is even more appreciated when it is also something useful.
Sending out everyday gifts will ensure you are offering your brand maximum exposure as the item is used and seen on a regular basis and more people are seeing your brand name. However, simply seeing your brand name may not be enough, people need to actually know what your organisation does. How many times have you seen a friend using a branded item and wondered what the organisation actually does? It's human instinct to be curious, which means that once someone has seen your branding, they are likely to want to know who the organisation is and what they sell. This is especially true if your design is creative and shows off your organisation.
There are lots of advantages to giving away branded gifts, if you require any assistance then please call us at Total Merchandise, where we will be happy to assist.