Branded gifts to offer business exposure

Everybody enjoys receiving a gift, and a consumer or client is no different. Gifts can be given for almost any occasion, whether it be for a birthday, a celebration or for something as simple as a thank you. A gift is almost always suitable- highlighting the advantages of branded gifts, and how they can make for a great investment!

Branded gifts are perfect if you are looking to get your company's name noticed without paying over the odds. Expensive forms of advertising include the medium of television, have in some cases recently, have not proved as successful as branded gifts. At a time when everybody is being more careful with their money, it is important to show consumers why they should purchase from your brand.

How To Make Sure You Get The Most Out Of Your Promotional Gifts

Effective branding is extremely important, and all businesses strive to have the most recognisable and familiar branding. Even the biggest companies continue to look to promote and improve their branding through promotions and gifts which underlines just how important it is to invest. The Advertising Speciality Institute (ASI) oversaw a survey that found over 8 out of 10 people remembered the name of an organisation who had previously provided them with branded promotional products.

When considering the advantages of branded gifts, it is important to choose items that are relevant to your line of business. Branded gifts can be any item, but what really needs to be thought about is what item is going to positively expose the most. There are some products that can be considered novelty items, for example, handclappers and puzzle trays. These are entertaining products, yet it has been suggested and researched that utility products are more effective methods of promotion, with the consumer keeping them for a longer period of time.

There are certain items which an individual uses day in, day out. Promoting your business through essential items could prove to be hugely advantageous to the amount of exposure your business sees. A jacket and a mug are just two examples of items that offer value. Whilst other companies pinpoint their target market, alas why in England, umbrellas are such popular forms of marketing.  

Everyone loves a freebie, but a freebie is loved even more when it is something useful which the consumer would usually have to purchase.

Promo Budget Golf Umbrella

Our best-selling branded umbrellas offer a larger print area for your custom design in up to full colour.

USB Super Flat Flashdrive

These promotional USB sticks feature a slimline stylish design that incorporates a loop so this memory stick can be attached to a keyring. Currently with free printing of your branding!

Does your business invest in branded gifts in order to offer further exposure? We are interested to hear if your promotional products are related to your line of business, let us know through any of our social media channels.

If you're looking for the best promotional gift for your business then take a look through our best-selling promotional merchandise ideas section on our website. To receive a rapid quote simply fill out the form or feel free to give us a call!

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

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