Customers like to be recognised and the best way to recognise them, without a doubt, is through branded gifts. The more valuable the gift appears, the more likely it is that it will be appreciated by your customers.
Whilst promotional items such as pens and keyrings are generally appreciated by new customers, generally retained and loyal customers will expect something a lot more. This doesn't mean that you have to spend a fortune on your products, you can be thrifty and choose something which is high in perceived value but low in cost. The more valuable the gift is perceived to be, the more likely your customer will keep it.
For example, you could reward your customers with engraved photo frames. These can be engraved with your company logo to ensure it promotes your brand. A photo frame, in particular, is a good item to invest in because they are generally displayed. Wherever your photo frame is displayed, the people seeing it will notice your brand name. If a photo frame is displayed on a desk, you are ensuring that your brand name will be seen for at least five days of a week. The average person sits at their desk seven hours a day, five days a week which means it will be noticed.
As businesses realise the benefits of promotional merchandise on a higher level, more and more are using branded gifts as a way of rewarding customers and promoting their businesses. In fact, if you're not doing this then your business is falling behind in terms of promotion. Many people ask us, what is the difference between branded gifts and promotional merchandise?
Whilst promotional merchandise isn't considered to be as intrusive as traditional advertising methods such as leafleting, flyers and television adverts, consumers are still aware that you are promoting your business. In comparison, branded gifts are considered to be very different from promotional items. This is because they are generally higher in perceived value so they are more likely to be appreciated when received by customers.
At Total Merchandise, we have a very large variety of products that can be used to promote your business through branded gifts. The gifts you choose is very dependant on who you want to target with your gifts and how you will be targeting them.
When looking for branded gifts, have a look at the Total Merchandise website for inspiration.