Anyone working in marketing will know about the enormous potential returns that printed USBs and other branded giveaways present to a firm that invests in them. First of all, there is a saving in procuring them as they are relatively inexpensive. That is compared to conventional media advertising as a means of getting the word out about your products or announcing your arrival to the market. TV and radio ads, especially during prime time when everyone is tuned in, cost thousands, even millions depending on the popularity and reach of the media outlet; and that for a few seconds for two or three days alone. Billboards are similarly expensive and you are not guaranteed that your target market will see them.
In contrast, you are virtually guaranteed of getting the impact you desire with printed USBs. This is because they are items that are used every day. In a trade show, people will queue up at your stand when they see that what you are handing out is something that they can use at home or in the office. The fact that they will be using your flash drive regularly and seeing your brand in the process makes for effective marketing. So don’t make the mistake of handing out cheap items that have no practical use beyond the trade show; go for USBs, pens, notepads, bags and other similarly practical items. This is how to use USB’s to drive traffic to your desk in a trade show where you are competing with other stands. They will not only bring in visitors, but they will also give you an avenue through which to break the ice with prospective clients and introduce your company and its products. And even when you don’t get to close a sale there and then, prospective clients can reach you through the contacts printed along with your logo on the flash drive.
Are you thinking of a way to show your sales staff how much you appreciate their efforts while still popularising your brand? How about handing out branded flash drives to the entire department? Not only will you succeed in motivating them, but you will also get to promote your brand as your workforce hits the field and trade shows with those USB drives dangling around their necks. Even when they go home and use the drives for their personal business, your logo and company colours will continue to get much-needed exposure.
Printed USBs are also handy for targeted marketing as they can be customised to individual tastes. Depending on the age group or sex of the intended recipients of the flash drives, you can have them made in different colours and shapes. Also for those corporate clients or business partners who need something that will rhyme with their executive image, you can get branded USB drives shaped like credit cards or made with wood or chrome. Or better yet you can shock them with the elegant USB pens that are both pens and storage devices. With such corporate gifts, you can be sure that your company will be remembered in high regard.