April Fools Day and  The Art of Marketing

Promotional Travel Mugs are a great way to get people to notice your brand name or logo over the summer months. April fools, as many of you may know is on the 1st April, so watch out for those April fools tricks in the office. On this day the gullible, should well...watch out!

April fools have been a tradition for many years and it's not just the UK that participates in the jokes and foolishness on this day. Countries such as Japan, Russia, The Netherlands, Germany, Brazil, Ireland, and the U.S do too.

However, in these countries the tricks can last all day, whereas in the UK traditionally the tricks must stop after midday. It's good to remember that the tricks played on this day are meant to be light hearted and make people giggle, not scare or terrify them... well not for too long anyway.

April fools tricks are also a great way to get people's attention, especially in a promotional campaign. Light hearted humour is always a good way to connect with members of the public as it offers something a bit different to the average 'sell sell sell' promotional campaign. If you've ever been a victim of a 'sell sell sell' promotional campaign you'll know exactly what we mean.

The promoters of these types of promotional campaigns have one thing in mind... selling their products. This is not necessarily a bad thing... if done correctly. If promoters are pushy, non-talkative and grumpy, people passing by will be put off immediately (which could also affect the company brand image). However if promoters interact with the public and offer friendly advice without 'the sale' as their sole focus, the public will be intrigued and not feel pressured into buying something.

Remember the longer you can keep people interested in your company/products, the less time they will spend with your competitors! As previously mentioned a good way to interact with the public is with a sense of humour... play a light hearted April fools trick on someone, this will get them laughing, chatting and will enable them to remember the company and the products it offers more easily. The laughter, if you're lucky will also attract other peoples attention too... so it will have a knock-on effect.

The beginning of April also means the UK should see the weather getting a lot better too. You may not think this is relevant to your promotional campaign, but think again! Your promotional merchandise will be more desirable if it fits in with current trends, seasons and holidays. For instance, people would be more attracted to promotional travel mugs for their summer holidays than they would be to promotional jumpers that they couldn't wear until winter.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

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