April Fools Day and  The Art of Marketing

Promotional Travel Mugs are a great way to get people to notice your brand name or logo over the summer months. April fools, as many of you may know is on the 1st April, so watch out for those April fools tricks in the office. On this day the gullible, should well...watch out!

April fools have been a tradition for many years and it's not just the UK that participates in the jokes and foolishness on this day. Countries such as Japan, Russia, The Netherlands, Germany, Brazil, Ireland, and the U.S do too.

However, in these countries the tricks can last all day, whereas in the UK traditionally the tricks must stop after midday. It's good to remember that the tricks played on this day are meant to be light hearted and make people giggle, not scare or terrify them... well not for too long anyway.

April fools tricks are also a great way to get people's attention, especially in a promotional campaign. Light hearted humour is always a good way to connect with members of the public as it offers something a bit different to the average 'sell sell sell' promotional campaign. If you've ever been a victim of a 'sell sell sell' promotional campaign you'll know exactly what we mean.

The promoters of these types of promotional campaigns have one thing in mind... selling their products. This is not necessarily a bad thing... if done correctly. If promoters are pushy, non-talkative and grumpy, people passing by will be put off immediately (which could also affect the company brand image). However if promoters interact with the public and offer friendly advice without 'the sale' as their sole focus, the public will be intrigued and not feel pressured into buying something.

Remember the longer you can keep people interested in your company/products, the less time they will spend with your competitors! As previously mentioned a good way to interact with the public is with a sense of humour... play a light hearted April fools trick on someone, this will get them laughing, chatting and will enable them to remember the company and the products it offers more easily. The laughter, if you're lucky will also attract other peoples attention too... so it will have a knock-on effect.

The beginning of April also means the UK should see the weather getting a lot better too. You may not think this is relevant to your promotional campaign, but think again! Your promotional merchandise will be more desirable if it fits in with current trends, seasons and holidays. For instance, people would be more attracted to promotional travel mugs for their summer holidays than they would be to promotional jumpers that they couldn't wear until winter.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Brew Up Your Marketing This National Tea Day

Brew Up Your Marketing This National Tea Day

Just in case you weren't already aware, today (21st April 2022) is National Tea Day! As a national of brew lovers, this day of celebrating the cuppa is the perfect opportuni...

Huge Savings for Your Business this Autumn and Winter

Huge Savings for Your Business this Autumn and Winter

Are you looking for promotional products at prices that will have management lost for words? Yes? Then you've come to the right place. Here at Total Merchandise, w...

New Year, New Merch: The Best Products for Promoting Your Brand This Year

New Year, New Merch: The Best Products for Promoting Your Brand This Year

Fact: the new year is the perfect time to consider new promotional merchandise! It's a common trend that the start of a new year means a fresh start, so why not have the sam...

Eco Friendly Promotional Gift Ideas

Eco Friendly Promotional Gift Ideas

It’s time for green to go mainstream, people. With more and more businesses becoming aware of their corporate responsibility to become more eco-friendly, it’s really...

The Best Promotional Merchandise & Freebies For Freshers' Fairs

The Best Promotional Merchandise & Freebies For Freshers' Fairs

For the uninitiated, a Freshers' Fair is one of the most important events in the student calendar; as well as giving new students the chance to discover campus-based cl...

8 New Eco Promotional Products To Consider For Your Brand Today

8 New Eco Promotional Products To Consider For Your Brand Today

Environmental issues are high on the global agenda at the moment. Several eco-themed awareness days and events are taking place across the UK throughout June, meaning there'...

The Best Promotional Products For Pride Month 2022

The Best Promotional Products For Pride Month 2022

Pride Month is almost upon us, and whether you run an LGBTQ+ organisation or are perhaps planning a corporate event to show your support of the occasion, we're here to help....