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If you ask any professional how they choose to store data, they will say on printed USB's. So why is your organisation missing out on such a fantastic marketing opportunity? Printed USB's can not only be useful to the recipient but will also help to promote your business in a really positive way.
Long gone are the days where you store data on floppy discs. The outdated 3½ floppy disc was pushed out by the CDS and now computers don't even include the 3½ inch floppy drive! Smaller computers like netbooks and tablets have even pushed out using CDs, as they don't have enough space for a CD drive. Some professionals choose to use external hard drives but as many people will know, they are just not practical to carry around on a regular basis.
USB sticks have an added advantage over most other data storage methods. This is that the majority of computers will have a USB port. In fact, it's not just computers which have a USB port, but also televisions, gaming consoles and many other devices. USB sticks are set to become even more popular, as more and more devices choose to have a USB port. So, why not make the most of this?
There are many different USB sticks you can choose from. Whether it be a sleek and professional corporate stick, or a custom made stick branded to your business. Many businesses have already realised the benefits of using printed USB's so in order to make yours stand out it needs to be eye catching and unique.
When purchasing printed USB's, consider your target audience first. If you are marketing to professionals then you may decide to invest in sleek and professional USB's. In comparison, if you are targeting students or a more creative industry you may choose a custom USB, or even a fun Rubik's cube USB stick.
When it comes to USB's, the possibilities are endless. USB's should be considered as part of your marketing plan as they are so much more versatile than any other promotional item. If you consider, what would you prefer to receive – a tee shirt, pen or a USB stick? USB sticks have a higher perceived value than any other promotional merchandise, meaning they have an added advantage to many other materials.
Printed USB's are one of the best ways to move forward in 2013, so consider them in your marketing plan.
