Total Merchandise is now closed for Easter. Our team will be back to assist you again from 8.30am on Tuesday 2nd April.

A Round-Up of 2017 Marketing Trends: Part 2

From influencers to live streaming, 2017 has been the year of pushing the boundaries for content and social media further than we have ever seen before. Before we jump into exploring more of the major changes we have seen in the digital marketing world, we think it is important you understand the popularity of specific devices. Research by We Are Social has shown that 51% of web visits are now mobile and this is increasing by 25% year-on-year. Further, laptops and desktops are decreasing in use by 19% year on year, but still retain 43.4% of the percentage of the most popular devices used to browse the web. Now is a better time than any to ensure your web page is optimised for mobiles as surfing the internet on mobile phones is only exponentially increasing.

Personalisation

Coca-Cola made a splash in the marketing world when they introduced Share a Coke in 2013; they selected popular names in the UK and replaced their famous logo with consumer names. Coca-Cola claims that it “sparked a sharing frenzy across the nation and quickly became one of our most successful marketing campaigns”. Mass customisation has now taken a turn and is transforming into personalisation. More and more businesses this year have been finding ways to make their brand individual and personalised, from using client names in email headings, to writing personalised thank you notes with orders. Social media has also become far more personalised, such that these platforms are used to engage with customers and not shout sales at them. By using analytics to track consumer habits, brands have been able to create strategies to help them close more and more sales – this is a trend that should only continue to grow in the next year.

Disappearing Content

It sounds counter-productive, but with the latest generation’s shorter-than-ever attention span, it is true that people are finding it more and more appealing to be able to send content which will disappear within a certain timeframe. Take, for instance, the booming popularity of Snapchat and Instagram Stories. The idea of ‘look now or miss your chance’ is difficult for brands to master, but when they do their content becomes a whole lot more engaging. We believe that come 2018, Instagram Stories will be bigger than ever in helping brands integrate terminating social content into their marketing toolbox.

As technology grows, we too must grow with it and change our efforts of digital marketing and communication. 2017 has been an exciting year in terms of growth in the marketing world, and 2018 should be no different. 

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Huge Savings for Your Business this Autumn and Winter

Huge Savings for Your Business this Autumn and Winter

Are you looking for promotional products at prices that will have management lost for words? Yes? Then you've come to the right place. Here at Total Merchandise, we

Egg-Cellent Printed Easter Gifts That Every-Bunny Will Love

Egg-Cellent Printed Easter Gifts That Every-Bunny Will Love

Easter is just on the horizon and if you're considering the seasonal treats you would like to gift your customers or colleagues, you've come to the right place because o

Get Ahead of The Competition with Best-Selling Sports Merchandise

Get Ahead of The Competition with Best-Selling Sports Merchandise

With 84% of Brits having watched some sort of sport on the BBC alone last summer, it's fair to say that we're a nation of sports fans. Whether it was the FA Cup final, W

The Best Promotional Football Products To Kick-Off Euro 2024

The Best Promotional Football Products To Kick-Off Euro 2024

Want to get your business involved in Euro 2024? For the uninitiated, UEFA's iconic international football tournament will kick-off in June 2024 and be watched by mi

The 10 Best Branded Pet Products For National Pet Month

The 10 Best Branded Pet Products For National Pet Month

April is officially National Pet Month - so what better time to shine a light on our amazing array of pooch-approved promotional products? From walkies-friendly water bo

In Honour of World Book Day: 5 Page-Turner Promotional Products

In Honour of World Book Day: 5 Page-Turner Promotional Products

Hey: let's talk about you for a moment. You and reading, to be precise. Are you a fiction fan or a biography lover? A self-help buff or a sci-fi enthusiast? A