A Great Promotional Product for Autumn: Branded Umbrellas

It's always a good idea to tailor your promotional product to the season. It'll get used immediately which means your brand will get seen and provide great value for the user too. 

Today we will dive into why using promotional umbrellas can leverage your marketing activities for the autumn season. 

How Can Branded Umbrellas Boost Your Marketing This Autumn?

Given that we are never short of wet weather in the UK a branded umbrella will come in handy for your customers. Although we are talking about autumn specifically, the UK has rather wet weather all year round so, your brand has the potential to be noticed throughout the year. Recent research published by the BPMA states that promotional umbrellas generate 1,100 impressions throughout their lifetime, that's 1,100 times your brand will be seen!

Branded umbrellas are a popular choice when it comes to choosing promotional merchandise for seasonal campaigns due to the large print area they offer. This allows you to really flaunt your brand for maximum exposure with every use.

One of the main advantages of using umbrellas as a marketing tool is the fact they are used in public places. Unlike mugs, which are used within the home or within a business, umbrellas are seen by lots of passers-by, perhaps even potential customers you haven't yet considered. Umbrellas are used by many people and are one of the quickest and easiest ways to get your brand name out into the market place.

Fun fact: Did you know that 45% of consumers own a promotional umbrella? That's almost half!

Another benefit of using branded umbrellas is their cost. Whilst they may be more expensive than say, promotional pens, they still make a budget-friendly product.

Additionally, promotional umbrellas are kept for an average of 12 months, meaning you can generate brand awareness for a whole year or longer! Umbrellas have a very long shelf life due to their high quality and durability. In a study released by the BPMA 58% of consumers said that the quality of promotional umbrellas is the number one reason why they keep them for an average of a year.

What Type Of Branded Umbrella Is Best For You?

There are several different types of umbrella available and the style you choose will be dependent on the people you want to target.

If you are targeting city dwellers, then it is likely you will choose a smaller style umbrella, such as the city umbrella or the telescopic. This is because there are so many more people in the city, so there is less room to manoeuvre with umbrellas - as well as being the perfect size to keep in a bag for those unexpected showers.

Supermini Telescopic Umbrella

Alternatively, if you are targeting people living in the countryside or who attend sporting events then you may want to choose a larger umbrella. There is much more room to have a bigger umbrella and a larger covering is often needed! This is even better as you have a bigger space to work with which means your brand is guaranteed to be seen.

Promo Budget Golf Umbrella

You should also consider how you want your brand to be seen on the umbrella. Do you want to target a corporate audience? If so, a darker umbrella with your logo will be suitable. If not, you may want to choose a bright colour which will make your brand memorable.

Woodstick Umbrella

So, you have an understanding of why umbrellas can be beneficial for your autumn campaign and you know what types of umbrellas we have to offer - what are you waiting for? Find your perfect promotional umbrella for your next marketing activity.

Written by

Adam Carter | Head of Products

Adam has been leading the Product team for over 18 years, during which time he's built up an enviable reputation as one of the industry's most trusted authorities on promotional merchandise. As well as supplier relations, product sourcing and pricing, Adam is also responsible for ensuring our promotional merchandise is presented on the website in the most effective manner. His expertise makes him the go-to person on the team for spotting merchandise trends and he's highly experienced in identifying the best branded products to meet our customers' needs. When he's not working, Adam enjoys travel, electronic music and all forms of cinema.

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