4 Genius Ways Brands Are Jumping On the Election Wagon

It’s all over: Trump has become President of the United States, and the world hasn’t fallen apart… yet. Whether you were pro-Trump or pro-Clinton, one thing you can agree on is that the US election was one of the highest trending topics in social media and real life for a long while. As always, trending news is gold for marketers, as there is more often than not a way that a brand can self promote, utilising the hot topics. Here are 4 of our favourite ways that brands have jumped on the US election wagon...
 

4 Genius Ways Brands Are Jumping On the Election Wagon

 

Ryanair’s “Even Hillary Wouldn’t Delete This Email!”

The budget airline launched a US election sale of £9.99 flights, all whilst poking fun at the candidates. With hilarious, eye-catching opening phrases such as showing a picture of Hillary Clinton with the text “even she wouldn’t delete our email offers!” and images of Trump’s hairstyle saying “There’s no need toupee more”. From the reactions on Twitter, it seems that Ryanair’s sales have soared since the campaign began! 
 

4 Genius Ways Brands Are Jumping On the Election Wagon

JetBlue’s “We’ll Get You Out of America!”

There have been countless times where we’ve heard Americans complaining that if Trump/Clinton wins, they’ll leave the country. JetBlue is here to help them do just that! The airline has promised to fly 1,006 voters out of the US and to their preferred, chosen destination if their candidate doesn’t win! One-way ticket the Maldives, anyone? 

Pizza Hut’s Pizza Party

The family-favourite pizza chain has capitalised on election season by marketing to families who will be following the debate on TV (perhaps with a box of pizza?). They have created “The Pizza Party” video, showing a huge box of pizza as its candidate, and asking customers to support the candidate by signing up on the website. Pizza Hut is also offering unlimited pizza for a year to anyone getting involved in the election by asking the candidates if they prefer their pizza with pepperoni or sausage! Hilarious and genius, as it lets adults educate their children about US politics in a fun, delicious way. 

4 Genius Ways Brands Are Jumping On the Election Wagon

Budweiser’s “Let's Play It By Beer”

Budweiser’s campaign shows a video of celebrities Amy Schumer and Seth Rogan at a ‘Bud Light Party’, claiming that despite what all people disagree on, what they can agree on is beer! Their website for the campaign features lots of memes to share and merchandise for the election and shows events that they’ll be hosting throughout the year. Cheers to that!  

4 Genius Ways Brands Are Jumping On the Election Wagon

If you’re elated with the US choice of president, or utterly appalled, at the end of the day what we can agree on is that it has been a great opportunity for trending hashtags, memes, and videos for all brands! 

 

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
The Best Promotional Merchandise for Schools

The Best Promotional Merchandise for Schools

Branded items for schools come in many shapes and sizes, and are never more useful than at school events. From summer fêtes to end-of-term concerts, charity raffles to Chr...

Eco Friendly Promotional Gift Ideas

Eco Friendly Promotional Gift Ideas

It’s time for green to go mainstream, people. With more and more businesses becoming aware of their corporate responsibility to become more eco-friendly, it’s really...

The Power Of Promotional Paper Coffee Cup Sleeves

The Power Of Promotional Paper Coffee Cup Sleeves

Whilst a hot cup of coffee is a daily saviour for people across the UK, singed fingertips are a decidedly less desirable side-effect of the morning caffeine fix. 

Pop The Kettle On For National Tea Day 2021

Pop The Kettle On For National Tea Day 2021

Pop the kettle on and grab your Rich Tea's because we've got some welcome news for our brew-loving nation: Wednesday 21st April is National Tea Day 2021. Yes, that&...

10 Promotional Stress Balls to Improve Colleagues' Mental Wellbeing

10 Promotional Stress Balls to Improve Colleagues' Mental Wellbeing

With recent research showing that 828,000 UK workers suffered from work-related stress, depression or anxiety...

The TM Edit: 10 Of The Very Best Low Cost Promotional Products

The TM Edit: 10 Of The Very Best Low Cost Promotional Products

Working with a smaller budget this spring/summer? Yep, we hear you - and guess what? We're here for you, too.  At Total Merchandise, we always pride ourselves...