Why Promotional Merchandise Freebies Are The Best Investment

In the competitive business world where there are almost a million manufacturers for a certain product, marketing and brand promotion have become the heart and soul of the corporate world. The big fishes are the ones whose brands are most recognized and hence more bought by the consumers.

There are today a thousand ways of marketing and promoting a brand. From advertisements on televisions to applications on social media sites, it’s all about getting recognised and targeting the right customers. Seeking advantage from this increasing trend, the rates of placing advertisements on such media is getting higher by the day. Although, it helps a lot to invest in such promotions but there are still other ways which can prove to be a more beneficial and inexpensive way of communicating with your customer base.

Promotional merchandise is one of the most cost-efficient forms of marketing. Where most of the marketing techniques have gone obsolete in recent times, promotional merchandise is one that is still going strong. From toys to tires and from cars to rock stars, promotional merchandising is greatly used in brand promotions. Statistics reveal that using a merchandised product of a certain company increases the trust of customers in that brand and people are more comfortable in buying or doing business with them. One main reason behind the success of promotional merchandise is that the customers can have hands-on experience with the products with the company’s logo on it. These promotional merchandise are usually everyday items that require direct interaction with the customer or client.

A t-shirt, a coffee mug, a teacup, a pen, a bag or even a calendar can be a great advertising medium for your business. This kind of promotional merchandise can work as mobile billboards for your brand. It can reach a larger audience than you can imagine. A pen or a pencil, for instance, can be passed around from person to person. Even to someone who hasn’t even heard of you before. Likewise, a t-shirt makes for a bigger and bolder mobile billboard.

Moreover, merchandise can be specifically selected according to the target audience. Age and class plays a very important role in selecting the right merchandise to target the right audience. On the other hand, other media such as television and the internet might not be very cost-efficient in targeting every category of customers individually.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
10 Branded Metal Bottles To Consider For Your Next Campaign

10 Branded Metal Bottles To Consider For Your Next Campaign

With research revealing 85% of the UK public are worried about the impact of plastic pollution on the planet, there's never been a better time to consider a branded met...

New Year, New Merch: The Best Products for Promoting Your Brand This Year

New Year, New Merch: The Best Products for Promoting Your Brand This Year

Fact: the new year is the perfect time to consider new promotional merchandise! It's a common trend that the start of a new year means a fresh start, so why not have the sam...

The TM Edit: Our Most Popular Promotional Products Of 2019

The TM Edit: Our Most Popular Promotional Products Of 2019

With the end of the year - and decade! - fast-approaching, we've decided to shine a light on the most popular promotional products of 2019.  These are no...

For Brand Awareness Come Rain or Shine Choose Promotional Umbrellas

For Brand Awareness Come Rain or Shine Choose Promotional Umbrellas

Fact: the British weather consists heavily of rain. Love it or hate it, the UK has an average of 156.2 days of rainfall every single year, so we have to be prepared for those su...

A New Take on the January Blues with Promotional Merchandise

A New Take on the January Blues with Promotional Merchandise

The January blues: the phrase that we've become accustomed to using to describe January. The month of cold weather, dark mornings, the post-Christmas come down, and the poss...

New Year, New Merch: The Best Products for Promoting Your Brand This Year

New Year, New Merch: The Best Products for Promoting Your Brand This Year

Fact: the new year is the perfect time to consider new promotional merchandise! It's a common trend that the start of a new year means a fresh start, so why not have the sam...