Why Promotional Merchandise Freebies Are The Best Investment

In the competitive business world where there are almost a million manufacturers for a certain product, marketing and brand promotion have become the heart and soul of the corporate world. The big fishes are the ones whose brands are most recognized and hence more bought by the consumers.

There are today a thousand ways of marketing and promoting a brand. From advertisements on televisions to applications on social media sites, it’s all about getting recognised and targeting the right customers. Seeking advantage from this increasing trend, the rates of placing advertisements on such media is getting higher by the day. Although, it helps a lot to invest in such promotions but there are still other ways which can prove to be a more beneficial and inexpensive way of communicating with your customer base.

Promotional merchandise is one of the most cost-efficient forms of marketing. Where most of the marketing techniques have gone obsolete in recent times, promotional merchandise is one that is still going strong. From toys to tires and from cars to rock stars, promotional merchandising is greatly used in brand promotions. Statistics reveal that using a merchandised product of a certain company increases the trust of customers in that brand and people are more comfortable in buying or doing business with them. One main reason behind the success of promotional merchandise is that the customers can have hands-on experience with the products with the company’s logo on it. These promotional merchandise are usually everyday items that require direct interaction with the customer or client.

A t-shirt, a coffee mug, a teacup, a pen, a bag or even a calendar can be a great advertising medium for your business. This kind of promotional merchandise can work as mobile billboards for your brand. It can reach a larger audience than you can imagine. A pen or a pencil, for instance, can be passed around from person to person. Even to someone who hasn’t even heard of you before. Likewise, a t-shirt makes for a bigger and bolder mobile billboard.

Moreover, merchandise can be specifically selected according to the target audience. Age and class plays a very important role in selecting the right merchandise to target the right audience. On the other hand, other media such as television and the internet might not be very cost-efficient in targeting every category of customers individually.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
The TM Edit: Top British-Made Promotional Products

The TM Edit: Top British-Made Promotional Products

Have you ever thought about where your promotional products are made; whether they're manufactured in the United Kingdom or if they're made further afield? Well

TM Edit: The Most Exciting New Promotional Items For 2024

TM Edit: The Most Exciting New Promotional Items For 2024

New year, new merch! The start of a whole new year is the perfect opportunity to give some careful consideration to the marketing and merchandise plans you've got coming up

The Best Promotional Merchandise for Schools

The Best Promotional Merchandise for Schools

Branded items for schools come in many shapes and sizes, and are never more useful than at school events. From summer fêtes to end-of-term concerts, charity raffles to Chr

11 Easy Ways To Make Your Brand Stand Out This Summer

11 Easy Ways To Make Your Brand Stand Out This Summer

Keen to do something a little bit different with your promotional marketing plans throughout summer 2024? Whether you're looking for fun awareness events you can lin

How Total Merchandise Supported Smart Works With Charity Tote Bags

How Total Merchandise Supported Smart Works With Charity Tote Bags

The team at Total Merchandise always love to do what they can to support the work of the many amazing charities and organisations across the UK - so we were delighted to re

Why Promotional Products Work: The Value Of Merch For Your Brand

Why Promotional Products Work: The Value Of Merch For Your Brand

Okay, we might be biased but there really is no denying it: promotional products are an incredibly powerful tool for any UK business. Whether you're a start-up looki