In the competitive business world where there are almost a million manufacturers for a certain product, marketing and brand promotion have become the heart and soul of the corporate world. The big fishes are the ones whose brands are most recognized and hence more bought by the consumers.
There are today a thousand ways of marketing and promoting a brand. From advertisements on televisions to applications on social media sites, it’s all about getting recognised and targeting the right customers. Seeking advantage from this increasing trend, the rates of placing advertisements on such media is getting higher by the day. Although, it helps a lot to invest in such promotions but there are still other ways which can prove to be a more beneficial and inexpensive way of communicating with your customer base.
Promotional merchandise is one of the most cost-efficient forms of marketing. Where most of the marketing techniques have gone obsolete in recent times, promotional merchandise is one that is still going strong. From toys to tires and from cars to rock stars, promotional merchandising is greatly used in brand promotions. Statistics reveal that using a merchandised product of a certain company increases the trust of customers in that brand and people are more comfortable in buying or doing business with them. One main reason behind the success of promotional merchandise is that the customers can have hands-on experience with the products with the company’s logo on it. These promotional merchandise are usually everyday items that require direct interaction with the customer or client.
A t-shirt, a coffee mug, a teacup, a pen, a bag or even a calendar can be a great advertising medium for your business. This kind of promotional merchandise can work as mobile billboards for your brand. It can reach a larger audience than you can imagine. A pen or a pencil, for instance, can be passed around from person to person. Even to someone who hasn’t even heard of you before. Likewise, a t-shirt makes for a bigger and bolder mobile billboard.
Moreover, merchandise can be specifically selected according to the target audience. Age and class plays a very important role in selecting the right merchandise to target the right audience. On the other hand, other media such as television and the internet might not be very cost-efficient in targeting every category of customers individually.