“Valentine’s Day already? It’s only the beginning of December!” we hear you say. In our eyes, we feel that roughly 2 months are needed in order to plan an effective marketing campaign alongside other work that needs doing. It cannot be argued that the New Year brings a lot of stress – there is often a lot of business housekeeping that needs doing, and this can push the thought of Valentine’s Day to the bottom of your to-do list. However, a survey from the National Retail Federation projected that in 2017, U.S. consumers will spend a total of $18.2 billion on their Valentine this year. Therefore, wherever you are based it would be smart to jump on board the love train and start brainstorming a few marketing campaigns for Valentine’s Day. We want to show you a few of our favourite previous Valentine’s Day marketing campaigns to get the ball rolling…
Netflix’s “Binge for Love”
Netflix and Chill is an extremely popular phrase amongst the younger generations, so it is no surprise that Netflix has jumped on board with a Valentine’s Day campaign. They suggested in their marketing video that if you fancy someone, you should be up to date with his favourite series. For instance, if he loves Breaking Bad then you should do everything you can to binge watch Walt and Jesse making meth until it’s all you can talk about! It’s funny, relevant, and a real twist on the usual campaigns we see.
Dorito’s launched a range of ketchup roses that you could buy for your significant other… we’re not here to judge! They made these cheesy rose bouquets which were so popular they completely sold out!
Tesco’s New Take on Dating
Arguably one of our favourite campaigns, Tesco tested the idea that the way to a man’s heart is through is stomach by matchmaking couples based completely on their shopping baskets. It was a fascinating video with psychotherapists matching people up through analysing their food shopping baskets! The results? Adweek showed that two of the four dates went really well, and one of the couples that were matched made plans to meet up in Nepal!
Have you started thinking about your Valentine’s Day marketing campaign? Whether you go big like one of these companies, or small with e-flyers and website promotions, just make sure your customers are feeling the love on this special day.