How Can Branded Key Rings Benefit Your Marketing Campaigns?

The key to the brand recognition and attendant growth spurt in sales figures that you’re desperate for could be no more than a bunch of promotional key rings away. Giving away those key rings with your logo elegantly inscribed on them has the potential to create awareness of your brand among people who wouldn’t have otherwise bothered to find out who you are. Few people given key rings as gifts fail to use them, particularly if you get them designed in a creative, eye catching style. And with keys being needed daily to open house doors, car doors, cabinets, lockers, safes, fridges etc, the opportunities for brand visibility are virtually infinite. The portability of these gifts also ensures that your brand will be seen well beyond the places you had imagined it would reach.

Occasions for giving away promotional key rings are almost innumerable as well. As a manager, you could slip one over to your golfing buddies whenever you meet. But make sure when handing out these gifts to high-ranking executives, that they are designed to fit into their carefully cultivated image. It is tantamount to reputational risk to hand out cheap looking key rings to such individuals. Not only must your key rings impress company bigwigs, they must stand out from the crowd as there are billions of key rings floating around. If you can make yours strike a chord with the emotional side of the recipient, you are in with a shout at having your brand being carried about wherever they go.

One of the main selling points of this kind of corporate gift is that it can be designed in a wide range of shapes and sizes. It is up to you or your marketing team to put your thinking cap on and come up with a shape that will lure prospects into taking the key rings and attaching them to keys they use every day. If you’re not targeting corporate honchos as we earlier talked about, you can find some cheap, ‘less sophisticated’ key ornaments to give to the masses during road shows. And it gets even better; the latest trend in the use of these key rings is the use of photo images in transparent key holders. This means you can put high resolution images of your products in there to entice prospective clients into purchasing them.

Of all the means you can use to advertise your company and its products, using promotional key rings is one of the most cost effective. Among the branded gifts you can give to clients or to your own staff in order to generate a buzz about your products; mugs, calendars, caps, shirts, pens, travel bags etc, these key rings promise you the most savings on your marketing budget. For not very much at all, you can find some cute, colourful key holders to give out to visitors to your desk in your next trade show appearance.