By using promotional gifts for cars you will literally be spreading your business branding everywhere. The average car travels 12,000 miles each year. With your promotional merchandise in the back, that's 12,000 miles of advertisement.
Cars are an important part of every day life, without them we wouldn't be as mobile as we are and would spend a lot of time on our feet! They are so vital that it's hard to imagine what life would be like without them. But, in the grand scheme of things, cars are a fairly recent invention. The first motor car was only invented in the late 19th Century so they have only existed for just over one hundred years. Cars were then only owned by the very upper class. They only became popular across the classes in the late 1950's, before which people would not have been as mobile as we are today.
Data shows that over 70% of the UK population own a car. When you consider the UK population is over sixty million people this is a very large amount. On top of this, the amount of households owning two or three cars is also increasing rapidly. Travelling by car is the UK's favourite mode of transport which shows how cars can fit into an effective marketing plan.
When choosing promotional items for cars, which message do you want to portray? And importantly, who do you want to target? If you are looking at targeting families, then promotional sunshades are a great way to get your business noticed. Sunshades can be expensive so families will be very grateful of the gift, making them more likely to use it. Sunshades also provide a very large printing area so it's a very useful way to market your business. We also have a large car window shade which can be put up on the front of a car to ensure the inside doesn't get too hot on a Summers day.
Another great product you could use is the window stickers. These offer a huge printing space enabling you to advertise over the entire product. Window stickers are a great way to promote a business, they can be used for cars or houses. The important thing to remember about window stickers is that whilst you may want to advertise your business, you also need to make the message on the sticker strong and interesting enough for people to want to display it. Therefore it shouldn't just be an advertisement.
As cars are the preferred method of transport for the UK it would be silly to ignore them when choosing your promotional gifts.