How To Use Snapchat To Enhance Your Marketing Efforts

As we can see by its growing popularity, Snapchat is not just another fad app as it has taken the social media world by a storm. With a valuation of $16 billion you’d be silly to not get involved in this social media platform; with 158 million users utilising the platform every day, it’s a fantastic opportunity to use to interact with customers, engage users and market to the masses. We’ve put together some top tips on how to use Snapchat for your business marketing.

Utilise influences

We’ve mentioned the importance of influencers in an article a short while ago, and that is because they are everywhere! Social media influencers can provide great brand exposure. To market on Snapchat using influencers, consider letting them do a ‘Snapchat Takeover’, where they log in to your account, take over the Snapchat story and see what develops. It shakes things up by having a fresh, popular face on the scene as well as bringing in new customers who perhaps were a fan of the influencer and now a fan of yours. Just make sure the influencer lets all their followers know your brand name and and username so they can follow your account.

Keep it real

Candid content is the best type of content for Snapchat. There is no need to create custom designed snaps when all they are doing is burning a hole in your budget and being inefficient. Snapchat is a medium whereby you can be candid and real with your users and show them what your brand is like behind the scenes. Perhaps you could let your employees post directly to your feed, or have one dedicated social media whizz to run the scenes. The snaps can be as long or short as you like, but as an average, brands tend to post roughly 13 stories a month, with 11 snaps per story.

Have specific Snapchat promotions

Research suggests that 67% of University students want to receive more discounts and promotions from brands on Snapchat. Indeed, Youtubers are known to do ‘Snapchat Giveaways’, such that the only way you can find out about the giveaway is to be following them on Snapchat and watching their snaps every day. Encourage your followers to visit your website or another of your platforms and incentivise followings with promotion codes or contests with prizes.

Have you made your Snapchat account yet? As we know, the medium of video is just growing so jump on board to this social media niche that Facebook and Twitter have nothing on!