Facebook has more than 1.4 billion monthly active users, meaning that if you’ve got a Facebook page for your business, you have probably made a very smart move. However, creating your company’s Facebook page is only just the start! You cannot expect likes and customers just because you now have a Facebook page, you need to fill that page with interesting content that people will notice and engage with. We’ve put together some essential tips for you to boost your organic reach and ultimately generate more sales.
People don’t want to be talking to an automated robot! Facebook is a social platform, meaning that your brand has to also be sociable. Ensure that your content has a human touch to it or, if that doesn’t fit with your brand, do still ensure that you’re replying quickly to all of the comments. Social media marketing is there to show your fun and creative side, so don’t just schedule all of your content for the week and be done with it- stay current, post team photos and give your users another reason to visit your page again.
Facebook is home to millions of videos, with billions of views. Since 2014, Facebook has been averaging over 1 billion views per day, and the number of videos that people find in their feeds has increased by 360%. Now, videos are on auto-play mode, so people can be watching your content before they could realise! Utilise the popularity of videos and make sure that your video is high-quality from the fist frame. An idea to further engage your viewers could be to introduce a call-to-action to visit your website, such as ‘Learn More’ or ‘Shop Now’. If you have a particular video that you believe shows off your brand well or is very current, you can ‘pin’ it to the top of your Facebook page so it’s the first thing people see.
Target Your Posts
When you developed your brand it is likely that you had a target audience in mind. Why stop there? Ensure that your posts are targeted to those people you originally had in mind to engage the users that do see it. You can target your page’s posts to specific users based on their location, gender, relationship status etc.
When you look in your news feed, you can often find a post which has only appeared because a ‘friend’ of yours has engaged in that content, by either liking, commenting, or sharing a post from another ‘friend’ or page. If you can ask your followers questions and create engaging content, it is likely that your page will be pulled into other user’s feeds, furthering your organic reach.
Ultimately if you have engaging, fun content and you are posting regularly, there is no reason why your company’s Facebook page shouldn’t start to see increased engagement!