The TM Guide to Twitter

It’s likely that if your business uses social media, one of the platforms you will be utilising is Twitter. If not… you should be! Every day, millions of people use Twitter to generate and share ideas, and also to reach out to businesses, therefore if your company has a Twitter profile, it provides yet another way you can benefit from customer interaction and engagement. We’ve put together a brief guide to Twitter so that your business can have the advantage of knowing how to use it, why to use it, and what you can achieve with it.

Why Should I Tweet?

There are so many reasons we could give you on why we, and many other professionals, believe that businesses should use Twitter. The most important reason we’d like to give is that it’s a great way to connect with your customers because they, too, are using Twitter. Many people log onto Twitter every single day, therefore it’s a great platform to bond frequently with your customers. Once you have connected with your customers, you can then receive feedback on how you could improve your services or product, which can help you in the future. Another reason you should be using Twitter is for promotions- you could Tweet about new offers to give your brand a boost. After all, who doesn’t love getting a deal? By Tweeting promotions, for instance, if you own a café and send a Tweet saying “2 for 1 cupcakes this weekend!”, you can reach out to loyal customers and gain some new local followers, too.

What Are the Benefits Of Tweeting?

Aside from being able to connect with customers and access feedback from them, a large reason why many brands use Twitter is to increase their sales. Twitter provides the ultimate platform to be able to spark up conversations with your target audience so they can directly learn about what your company provides and how they can access your goods. A more indirect way that you can use Twitter to drive up your sales is by building relationships with influencers who can promote your brand for you. From identifying key influencers on Twitter by watching who people are following and retweeting, you can access a very large audience for a relatively small cost! 

There are so many ways that you can utilising one of the most unique and fascinating social channels out there. Our final top tip to you is to mix up your content and interact with your followers - from this, you can build up brand loyalty and ultimately increase sales.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

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