Please note: the current lockdown restrictions do not affect our ability to fulfil your order and we are operating business as usual.

The Best Time to Post On Social Media

Timing is everything when it comes to posting on Facebook, Twitter, and other social media platforms. Particularly if you are a UK based brand, you want to be posting when people will be on their devices to see it. This larger audience eventually converts into increased engagement and sales; therefore, it is a win-win situation. So, when is the best time to post on social media? There is no ultimate answer as some businesses may find some times yield more engagement than others, however we have split this into separate social media platforms which, surprisingly, have differing ‘best’ times for posting your content.

The Factors

The main factors which have an effect upon the best time for you to post on social media include:
- The country your company is based in
- The social media platform you are using
- The area you are targeting
- How your target audience interact with the platform

Facebook

People use Facebook in a multitude of ways: at work, at home, on their mobile, and on their desktop. It is often noted as the ultimate social media platform as it is the most personable platform and many people use it even on the weekends. Research by Hubspot has shown that for Facebook the best times for posting in order to yield the highest level of engagement are as follows:
- Weekend: midday to 1pm
- Wednesday: 3pm – 4pm
- Thursday and Friday: 1pm – 4pm

Twitter

Twitter is a platform used both at work and at home and people tend to scroll through during their commute or breaks. Twitter is popular amongst mobile users therefore it is unsurprising that people tend to use the app during their downtime. The best times found to post on Twitter are:
- Monday – Friday: 12pm – 3pm
- Wednesday: - 5pm – 6pm

LinkedIn

LinkedIn is undoubtedly the number one social network among professionals. Therefore, the times you are posting should reflect the hours of the day professionals are likely to be working. The morning commute, just before lunch hour, and the commute back home are found to be optimal times for posts to reach the maximum amount of people. Furthermore, it was found that posting on the weekends and well as posts on Monday and Friday receive far less engagement rates than the rest of the working week. The best times found to post on LinkedIn are:
- Tuesday, Wednesday & Thursday: 7:30am – 8:30am, 12pm, & 5pm – 6pm

Instagram

Instagram is a very popular platform designed specifically for mobile users. Therefore, people tend to use Instagram all the time. Therefore, the only times that you should not be posting on Instagram are:
- Monday – Thursday: 3pm – 4pm

So, does your content scheduling need a change up of timings? Get your ultimate timings right and you will maximise your engagement rates.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Unusual Corporate Gifts & Promotional Merchandise

Unusual Corporate Gifts & Promotional Merchandise

Have you received a promotional product at some point in your life? For most of us, the answer to this question is yes. So, how do you make sure your promotional product stands...

The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

Are you looking for something unique to add some fun to your promotional activity? Well, we're here to help - look no further than our range of novelty giveaways for th...

How To Keep Your Promotional Merchandise On Trend In 2019

How To Keep Your Promotional Merchandise On Trend In 2019

Every business strives to remain current and promotional merchandise is no different. Consumer trends are constantly changing, 2018 saw the rise of the fidget spinner,...

4 Key Factors in Promoting Leading A Healthy Lifestyle

4 Key Factors in Promoting Leading A Healthy Lifestyle

Leading a healthy lifestyle is important for good health and wellbeing, yet we often fail to make sure we are doing everything we can to ensure we're feeling fit and well -...

What Does The Government's Covid-19 Roadmap Mean For Your Business?

What Does The Government's Covid-19 Roadmap Mean For Your Business?

Following this week's government announcement, the country's roadmap out of lockdown - and away from Covid-19 restrictions - has been laid out. As well as...

10 Ways To Celebrate Employee Appreciation Day With Your Team

10 Ways To Celebrate Employee Appreciation Day With Your Team

Employee Appreciation Day is fast approaching, people - and there's never been a better time to get involved in the action. The ideal opportunity to show your staf...