Surviving the Crazy British Weather

After coming out of the wettest Winter on record, you'd be forgiven for thinking that the summer is going to be a wash out as well. However, latest weather reports have suggested that this weekend is going to be warmer than anticipated leaving us wondering – how do we deal with the British weather?

With the seasons constantly shifting, it is possible to now see snow in March and sunshine in October. This is a marketers worst nightmare as it makes planning for promotional gifts very difficult. You could end up investing in thousands of ice scrapers in winter to find yourself in the warmest winter for years. Similarly, you could invest in baseball caps for summer but find it's a washout! So which products can you invest in which will be useful, whatever the season?

With the weather being so unsettled, there is plenty of opportunity for companies to send out weather related items to their customers. For example, branded umbrellas which will always be useful. Many people like to have an umbrella handy – whether it be in their car, office or at home. It's inevitable that you will need an umbrella at some point due to the British weather, so this is going to be a well used item.

Another idea for products is items to do with spring cleaning. As we're now into March, people are going to gradually start the annual spring clean of their home. This means they are likely to require more cleaning supplies, or cleaning products to make their jobs easier. Why not provide your customers with promotional dustpan and brushes or similar?

There are many positives to providing promotional items such as umbrellas and dustpans as you know these are going to be used on a regular basis. Whatever the time of year, they can be used or kept by for use. They also have a fairly large printing area available which means a relatively big printing space is available.

Many marketers are now thinking about summer products, such as suntan lotions and face spray. Whilst most summer items are seasonal, many companies aren't likely to purchase them as they are only going to be used for a couple of months of the year.

What products have you noticed work well in the past? Seasonal or unseasonal? We'd love to hear your thoughts over on our Social Media pages.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

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