Please note: the current lockdown restrictions do not affect our ability to fulfil your order and we are operating business as usual.

Search Trends of 2015

We've made it to 2016, we don't know about you but we're still struggling to write the date! With the end of 2015, this is as good a time as any to look back over the year and remember what happened. Today we're looking at some of the popular trends, top marketing and biggest news across the UK throughout 2015.

The dress that rocked the nation, is it black and blue or white and gold?

What Colour's That Dress?

You may remember the phenomenon that this was. Was this dress black and blue or white and gold? Everyone seemed to disagree, but it turned out that the dress was, in fact, blue and black. Experts said that due to the lighting, the eye was tricked, adjusting the colours and making some view the dress as the wrong colour.

Another Royal Baby?

A royal baby is always a big event in the United Kingdom and even abroad, where the idea of a monarchy seems fun and old-fashioned. It's no surprise then that Princess Charlotte received over 105 million searches in the UK alone!

Volkswagen's Emissions Scandal

How can we forget the Volkswagen emissions scandal? Experts found that potentially over 1.2 million UK cars were producing far above the legal level of nitrogen emissions. This caused VW to share prices to fall dramatically and as more and more news surfaced shares fell even further. This caused a high amount of searches for a number of reasons, but this might not be the best way to get your company exposure.

Box Office Hits

A movie that sci-fi fans been looking forward to for 10 years is sure to be popular and receive huge amounts of searches. That's why the latest installment of Star Wars received over 155 million searches!

Honorable Mentions

Of course, huge events, big-budget movies, and corporate corruption were not the only popular search terms. The public was also interest in "How to use the new Snapchat update", Jeremy Clarkson and Ed Milliband.

Using This Information To Your Advantage

Every company wants to achieve the level of interest that Star Wars: The Force Awakens achieved. But avoid the type of negative publicity Volkswagen managed. Unfortunately, this is not always possible without a huge marketing budget. So how can search trends help you? If you can keep on top of the current popular trends you can 'piggyback' off of them. Post tweets that are relevant to the event with the popular hashtags. Or even create promotional products to celebrate!

You can view Google's list of search trends here. Make sure to let us know what you think were the biggest events of 2015 on Facebook and Twitter.

 

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Our Best Selling Promotional Items: Umbrellas

Our Best Selling Promotional Items: Umbrellas

Promotional Umbrellas have long been one of our most popular promotional items. They are a great giveaway opportunity that offers a large imprint area with high visibility and c...

The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

Are you looking for something unique to add some fun to your promotional activity? Well, we're here to help - look no further than our range of novelty giveaways for th...

The Power Of Promotional Paper Coffee Cup Sleeves

The Power Of Promotional Paper Coffee Cup Sleeves

Whilst a hot cup of coffee is a daily saviour for people across the UK, singed fingertips are a decidedly less desirable side-effect of the morning caffeine fix. 

Tingle Taste Buds This Easter With Delicious Chocolate Eggs

Tingle Taste Buds This Easter With Delicious Chocolate Eggs

Easter is a time of year that most Brits look forward to: the long weekend, plates full of delicious food, eating your body weight in chocolate... And those are just a...

Revealed! The Promotional Essentials Every Charity Needs In 2021

Revealed! The Promotional Essentials Every Charity Needs In 2021

If you work for a charity - whether it's a nationwide organisation or a brand new initiative based on a locally-identified cause - you'll know how important spreading yo...

4 Key Factors in Promoting Leading A Healthy Lifestyle

4 Key Factors in Promoting Leading A Healthy Lifestyle

Leading a healthy lifestyle is important for good health and wellbeing, yet we often fail to make sure we are doing everything we can to ensure we're feeling fit and well -...