Please note: the current lockdown restrictions do not affect our ability to fulfil your order and we are operating business as usual.

Promotional Pens vs Corporate Keyboards

Do you prefer writing with a promotional pen or typing on a keyboard?

The Pen Vs The Keyboard - Which One Wins?

Many would say typing on a keyboard nowadays as let's face it... it's just easier! When typing on the computer there is no need to worry about your spelling (thanks goodness for spell check), the neatness of your handwriting or worry that someone will jog you whilst you're writing (leaving you with a massive line across your work).

All these worries (apparent whilst writing on paper) makes the computer the first choice when writing important work documents and essays. However when it comes to reliability, quickness and portability the pen will win hands down. Pens, unlike keyboards can be used on their own, there is no need to attach a pen to anything for it to work. Pens also unlike keyboards can be placed discretely in pockets and bags for use when out and about.

Super Hit Ballpen

Why Are Promotional Pens Always A Great Marketing Tool?

You often find that many people have pens to hand when writing quick notes too, usually when on the phone. This is because there often isn't time to turn on the computer to write a quick note. When it comes to promoting yourself the promotional pen will be the first choice here too. Why, you ask? Well since you asked... promotional pens can come in a number of styles to suit the target market you want to advertise to. What does this mean? Promotional merchandise needs to appeal to your target market, otherwise, they won't be interested in it, and all the money you've spent on your promotional merchandise would have been wasted.

Contour 360 Wrap Ballpens

Choosing promotional merchandise for a target market can be simple and complicated at the same time. You need to think... are my target market men, women, children, old, young, etc. Then after some market research (about your target market), you can then choose the appropriate merchandise for your promotional campaign. Of course, choosing a promotional dress for a girl and trousers for a boy is obvious... but when it comes to choosing a promotional pen for your target market it can be a little less straight forward.

Floating Action Pen

High-quality pens are usually used for corporate clients, whereas cheaper pens, such as the exclusive budget ballpen would be more suited to clients at university or school. Luxury pens are also given away one at a time, whereas cheaper pens can be used to create brand awareness by giving away hundreds at a time (usually at a promotional show or event).

Cross ATX Pure Chrome Ballpen

Supersaver Stylus Ballpens

Take a look at our promotional pens and writing accessories section on our website to find the perfect printed pen that will help put your name or logo at the forefront of your client's mind.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
How Merch Can Take Your Small Business To The Next Level

How Merch Can Take Your Small Business To The Next Level

With Small Business Saturday taking place in just a couple of weeks (on 5 December 2020, to be precise), there's no better time to bring you insights and ideas for help...

Happy 50th Birthday To The BiC Four Colour Pen

Happy 50th Birthday To The BiC Four Colour Pen

Let's face it: we've all wanted one of BiC's iconic Four Colour Ballpoints at one point or another during our lives. The pen - most commonly seen...

Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

It may well be mightier than the sword - well, according to some, at least - but one thing's for sure: a promotional pen is a highly-effective tool to help market your...

How To Keep Your Promotional Merchandise On Trend In 2019

How To Keep Your Promotional Merchandise On Trend In 2019

Every business strives to remain current and promotional merchandise is no different. Consumer trends are constantly changing, 2018 saw the rise of the fidget spinner,...

Promotional Merchandise Items That Can Help Mental Wellbeing

Promotional Merchandise Items That Can Help Mental Wellbeing

The conversation around mental health and wellbeing is growing ever-louder and - it goes without saying - with due cause. With levels of stress, anxiety and depression at all-ti...

4 Key Factors in Promoting Leading A Healthy Lifestyle

4 Key Factors in Promoting Leading A Healthy Lifestyle

Leading a healthy lifestyle is important for good health and wellbeing, yet we often fail to make sure we are doing everything we can to ensure we're feeling fit and well -...

What Does The Government's Covid-19 Roadmap Mean For Your Business?

What Does The Government's Covid-19 Roadmap Mean For Your Business?

Following this week's government announcement, the country's roadmap out of lockdown - and away from Covid-19 restrictions - has been laid out. As well as...

10 Ways To Celebrate Employee Appreciation Day With Your Team

10 Ways To Celebrate Employee Appreciation Day With Your Team

Employee Appreciation Day is fast approaching, people - and there's never been a better time to get involved in the action. The ideal opportunity to show your staf...