When you are choosing your promotional products for the year, it's likely you will think of key occasions to match your marketing plan too, one of these is the start of the school season – the ideal time to give away promotional pens!
What To Consider When Choosing Your Promotional Products
When choosing your promotional products you need to consider, what's small enough to distribute yet powerful enough to make an impact for your company? The answer is simple – promotional pens! The power of promotional pens is something which shouldn't be underestimated, as one of the most popular forms of marketing they should always be considered within any marketing campaign. Whether they form the whole campaign or a small part of it – they should be considered.
What Makes Promotional Pens The Perfect Marketing Tool For School Campaigns?
So, what is it which makes promotional pens so successful? Many marketers consider them to be the 'father' of promotional merchandise – the item which is always thought of first. The success is largely because they were one of the first promotional items available, as well as one of the most cost-effective. Pens have proven their worth time and time again, and are often one of the first thought of products for marketing campaigns. Even as technology has developed, they are still considered to be one of the most popular branded products with a reputable status.
Soft Stylus Ballpens
When you think about it, the reason promotional pens are considered to be so popular is largely due to the actual product itself. Not only are pens cost-effective, but they are small and lightweight also. This means they are easy to store and very cheap to distribute. They also have a huge amount of advertising potential. When looking to market your brand to schools, it makes sense to send promotional items that are in high quantities and low costs - pens are the perfect option!
Think about all the different places you see a pen in use, whether it be at home, the supermarket, in business meetings, the possibilities are endless! A school is a place where pens are a necessity, students jotting down notes and teachers marking student's work, pens will always be needed within schools! Marketers are aware of this, which is why you will often see people using pens which have branded advertising upon them. When you think about the number of times you personally use a pen, or you see someone else using one, you will start to understand better the advertising potential.
Pencil Case Kits
One of the great things about pens is they never usually stay with the same person they were given too. Whilst you may think this is a negative, think about how many people will see your advertising if the pen is passed on elsewhere? Especially when it comes to schools!
Promotional pens are a great way to promote your company, so make sure you consider their use ready for the school season. If you're looking for your perfect promotional pen then take a look at the range of items we have available on our promotional pens and writing accessories section.