Promotional Pens for School Season

When you are choosing your promotional products for the year, it's likely you will think of key occasions to match your marketing plan too, one of these is the start of the school season – the ideal time to give away promotional pens!

Bendy Pen

What To Consider When Choosing Your Promotional Products

When choosing your promotional products you need to consider, what's small enough to distribute yet powerful enough to make an impact for your company? The answer is simple – promotional pens!  The power of promotional pens is something which shouldn't be underestimated, as one of the most popular forms of marketing they should always be considered within any marketing campaign. Whether they form the whole campaign or a small part of it – they should be considered.

What Makes Promotional Pens The Perfect Marketing Tool For School Campaigns?

So, what is it which makes promotional pens so successful? Many marketers consider them to be the 'father' of promotional merchandise – the item which is always thought of first. The success is largely because they were one of the first promotional items available, as well as one of the most cost-effective. Pens have proven their worth time and time again, and are often one of the first thought of products for marketing campaigns. Even as technology has developed, they are still considered to be one of the most popular branded products with a reputable status. 

Soft Stylus Ballpens

When you think about it, the reason promotional pens are considered to be so popular is largely due to the actual product itself. Not only are pens cost-effective, but they are small and lightweight also. This means they are easy to store and very cheap to distribute. They also have a huge amount of advertising potential. When looking to market your brand to schools, it makes sense to send promotional items that are in high quantities and low costs - pens are the perfect option!

Trio Highlighter

Think about all the different places you see a pen in use, whether it be at home, the supermarket, in business meetings, the possibilities are endless! A school is a place where pens are a necessity, students jotting down notes and teachers marking student's work, pens will always be needed within schools! Marketers are aware of this, which is why you will often see people using pens which have branded advertising upon them. When you think about the number of times you personally use a pen, or you see someone else using one, you will start to understand better the advertising potential. 

Pencil Case Kits

One of the great things about pens is they never usually stay with the same person they were given too. Whilst you may think this is a negative, think about how many people will see your advertising if the pen is passed on elsewhere? Especially when it comes to schools!

Promotional pens are a great way to promote your company, so make sure you consider their use ready for the school season. If you're looking for your perfect promotional pen then take a look at the range of items we have available on our promotional pens and writing accessories section.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
The TM Edit: 18 Giveaway Ideas For UK Exhibitions

The TM Edit: 18 Giveaway Ideas For UK Exhibitions

Okay: your mind might be on all things festive right now but there's no harm in planning ahead and giving some consideration to your brand's exhibition presence in 2020....

How Merch Can Take Your Small Business To The Next Level

How Merch Can Take Your Small Business To The Next Level

With Small Business Saturday taking place in just a couple of weeks (on 5 December 2020, to be precise), there's no better time to bring you insights and ideas for help...

Happy 50th Birthday To The BiC Four Colour Pen

Happy 50th Birthday To The BiC Four Colour Pen

Let's face it: we've all wanted one of BiC's iconic Four Colour Ballpoints at one point or another during our lives. The pen - most commonly seen...

Unusual Corporate Gifts & Promotional Merchandise

Unusual Corporate Gifts & Promotional Merchandise

Have you received a promotional product at some point in your life? For most of us, the answer to this question is yes. So, how do you make sure your promotional product stands...

Promotional Merchandise Items That Can Help Mental Wellbeing

Promotional Merchandise Items That Can Help Mental Wellbeing

The conversation around mental health and wellbeing is growing ever-louder and - it goes without saying - with due cause. With levels of stress, anxiety and depression at all-ti...

How To Keep Your Promotional Merchandise On Trend In 2019

How To Keep Your Promotional Merchandise On Trend In 2019

Every business strives to remain current and promotional merchandise is no different. Consumer trends are constantly changing, 2018 saw the rise of the fidget spinner,...

We Won! Total Merchandise Wins Distributor Of The Year 2020

We Won! Total Merchandise Wins Distributor Of The Year 2020

We've got some big news, people - some huge news, in fact. We've won an award! The Total Merchandise team are absolutely delighted to have b...

Promotional Products To Tap Into Your Customers' 2021 Goals

Promotional Products To Tap Into Your Customers' 2021 Goals

It's common knowledge that the end of a year and the start of a new one creates a certain boost of positivity and motivation among people, from which New Year's resoluti...

The TM Edit: Our Hottest Cyber Monday Offers

The TM Edit: Our Hottest Cyber Monday Offers

With the build-up to the big event that is Black Friday it can be easy to forget about Cyber Monday, but not here at Total Merchandise, we've got the hottest Cyber Monday of...