Promotional Pens for new businesses

Promotion is important to any business, particularly if you are a newer business launching, this is where promotional pens can come in particularly handy.

The Benefits Of Startup’s Using Promotional Pens To Market Themselves

Cheap personalised pens offer a cost-effective way of promoting your business. Not only are there many different types of pens, but you can also choose the design for yourself. You can choose a pen which reflects your brand's colours, style, and message. This means your brand will start to get noticed more from marketing. It can help customers familiarise themselves with your brand in a very subtle, but effective way. Also, as pens are generally used on a daily basis, it is a great way to plant your brand into people’s everyday lives.

As it can often be difficult to find your target market, new businesses will generally target people from many different business backgrounds. This may be anyone from business associates, to the media and potential employees. By targeting such a large group, you can ensure that the new business will spread quickly.

Many new business owners believe that promotional products need to be expensive to be considered worthwhile. However, in reality, the promotional product doesn’t need to be expensive or luxurious. The type of product you choose can depend on who your target audience is. For example, if you are targeting an older demographic you may choose promotional mugs or keyrings. But, we believe that promotional pens are one of the most effective ways to market your business.

Even with promotional pens, you have many different products to choose from. For example, if you are on a budget you may want to use a budget cheaper pen. However, if you have slightly more money then you may want to target your promotional pens to your target audience. For instance, if you are targeting the eco-friendly, you may want to invest in eco-friendly pens. Similarly, if you are looking at a young audience, you will want to choose a funky style pen rather than a corporate kind.

Express Contour Extra Ballpens

Prodir DS3 Ballpen

Soft Stylus Ballpens

Contour Wood Ballpens

Small Triangle Highlighter

Whatever you choose, or whatever you can afford, promotional pens are one of the most effective forms of promotion and should always be considered within a marketing plan.

If you're looking for the perfect promotional product for your new business then check out our promotional pens and writing accessories section on our website. Don't forget to fill out the form for a rapid quote or feel free to give us a call!

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
How Merch Can Take Your Small Business To The Next Level

How Merch Can Take Your Small Business To The Next Level

Editor’s Note: This article was originally written in December 2019 but we believe it could be helpful to readers and provide stimulating value and inspiration fo...

The TM Edit: 18 Giveaway Ideas For UK Exhibitions

The TM Edit: 18 Giveaway Ideas For UK Exhibitions

Okay: your mind might be on all things festive right now but there's no harm in planning ahead and giving some consideration to your brand's exhibition presence in 2020....

The TM Edit: Our Most Popular Promotional Products Of 2019

The TM Edit: Our Most Popular Promotional Products Of 2019

With the end of the year - and decade! - fast-approaching, we've decided to shine a light on the most popular promotional products of 2019.  These are no...

The Power Of Promotional Paper Coffee Cup Sleeves

The Power Of Promotional Paper Coffee Cup Sleeves

Whilst a hot cup of coffee is a daily saviour for people across the UK, singed fingertips are a decidedly less desirable side-effect of the morning caffeine fix. 

The Best Promotional Merchandise for Schools

The Best Promotional Merchandise for Schools

Branded items for schools come in many shapes and sizes, and are never more useful than at school events. From summer fêtes to end-of-term concerts, charity raffles to Chr...

Eco Friendly Promotional Gift Ideas

Eco Friendly Promotional Gift Ideas

It’s time for green to go mainstream, people. With more and more businesses becoming aware of their corporate responsibility to become more eco-friendly, it’s really...

TM Edit: 3 Essential 2021 Promotional Products To Order Today!

TM Edit: 3 Essential 2021 Promotional Products To Order Today!

With autumn officially upon us and the end of 2020 not-so slowly drifting into sight, now's the ideal time to start thinking about the new year that lies ahead. An...

12 Promotional Products To Make Working From Home Easier

12 Promotional Products To Make Working From Home Easier

The UK government recently announced that UK businesses should ask staff to work from home where possible, in order to slow the spread of Coronavirus. For many workers...

4 Things To Consider When Ordering Promotional Face Masks

4 Things To Consider When Ordering Promotional Face Masks

Following today's government announcement that the wearing of face coverings will be compulsory wearing by staff and customers in hospitality settings, as well as by st...