If you are looking to promote your brand, then branded mugs and bottles could be the way to sip your way to success. Promotional mugs are one of the most tried and tested ways to market your company through promotional merchandise.
If you only have a certain budget to spend on marketing, then you will want to use the most tried and tested way to promote your business. Promotional mugs are known to be well received by customers and aren't considered to be intrusive. This means that you are purchasing a low-risk product that can have a high value.
But why are they considered to be such good promotional items? We've rounded up the top benefits of using branded mugs as a means of marketing your company.
How Can Branded Mugs Boost Your Brand's Marketing?
Mugs are a popular choice of promotional merchandise because they are so reliable. A mug will never let you down, you can use it to sip on hot drinks or cold drinks and it can be used on a daily basis. The only reason you would stop using a mug is if it were to break, and this is generally due to human error rather than the mug itself. Even if your recipient doesn't tend to drink hot beverages, the mug can be used for storing pens and other stationery items, so it will always be in full view on a desk.
Giving away gifts from your company means that you are building a relationship with your customer base. The stronger your relationship is, the more likely you are to keep your customer's loyalty in the future, this makes promotional gift giving even more important. Customers are more likely to shop with an organisation if they trust them and find they are reliable. A recent study by the BPMA stated that 79% of consumers said they were more likely to do business with the company after receiving a free promotional item.
Choosing The Right Branded Mug For Your Business
When choosing your promotional mugs, ensure you have chosen the correct mug for your target audience. All promotional mugs can be custom designed, so you need to make sure your design is relevant to the target audience.
You could choose a standard ceramic mug with your branding and design printed onto it. Alternatively, you may choose a different style of branded mug such as a heat changing mug that shows your design once filled with hot water, or even a promotional travel mug to get your brand noticed in the move.
Main image from Pexels.com