When was the last time you had Afternoon Tea? In Britain it is very common to have a cup of tea in the afternoon, but not so much Afternoon Tea so why not keep up the tradition by distributing branded mugs to your customers?
The Origin Of The Traditionally British Afternoon Tea
In Britain, going for Afternoon Tea is a tradition which many of us enjoy. In the past, Afternoon Tea would be had at around 4pm and would involve tea, sandwiches, and cakes. However, as people have had less time for luxurious activities this has diminished, with most people simply enjoying a cup of tea in the afternoon. But where exactly did this tradition come from? And why is it a British tradition?
The Afternoon Tea craze started sometime in the 19th Century when the 7th Duchess of Bedford complained of hunger at 4pm in the afternoon. Dinner was often much later, and lunch was earlier meaning there was a big gap between the two meals. The solution given to the Duchess was to have a sandwich and a cup of tea at 4pm. This appeared to work for the Duchess and she soon started inviting friends round to join her for her Afternoon Tea.
The trend caught on amongst the upper and middle class with much of the population deciding to also enjoy Afternoon Tea. During this period, the middle class was not allowed to mix with the upper class which meant that Afternoon Tea had to be served in two sittings. The upper class would enjoy 'low' tea at around 4pm whilst the middle class would enjoy 'high' tea at around 5pm. The terms low and high tea refer to the size of the tables they used. As the upper class would have more money they were able to purchase new tables for afternoon tea. In comparison, the middle class would simply use the dining tables they already owned.
Using The British Love For Tea As A Marketing Tool
Afternoon Tea is now considered by many to be a treat rather than a must-have. This means fewer people enjoy Afternoon Tea on a daily basis. However, this doesn't stop us from drinking tea. According to a recent article released by Express, 165 million cups of tea are consumed a day in Britain alone! That's enough to fill 20 Olympic swimming pools - a day!
This sounds like the perfect marketing opportunity, right? It is! A study conducted by the BPMA shows that promotional drinkware, mugs fall into this category, are kept for an average of 12 months and generate an average of 1,400 impressions throughout their lifetime.
So, with that in mind, let's take a look at a few of our favourite branded mugs.
Our best-selling Cambridge mugs are classically shaped mugs printed with your custom design. Perfect for use in the office or at home they are sure to maximise your brand awareness.
Sure to draw attention to your brand these branded maxi print mugs feature your design printed in stunning full colour across the face of the mug. Available from just £1.81 per unit!
Wanting to get your brand seen on the move? These promotional reusable ecoffee cups are the perfect item for you. Available in a range of eye-catching colours and printed with your branding for lasting exposure. Plus, they're eco-friendly!
Price on application
Afternoon Tea is a great tradition to have. Whether you're wanting to boost your brand to Afternoon Tea partakers or to the average brit that helps consume 165 million cuppas a day, branded mugs are a great marketing tool for you. Check out our promotional mugs section to find your perfect item.