Using Promotional Merchandise in Travel Agents During the Quiet Months

As the Summer nears an end travel agents are preparing for a quiet couple of months, but if you're a travel agent why not invest in promotional merchandise to attempt to make Autumn as popular as Summer?

As the children go back to school, understandably the number of people going on holidays quieten down. However, there is still a massive market to promote holidays to, for example those who don't have children, or are retired are still able to holiday during the Autumn/Winter period. In fact, many people may like to escape the cold Winter and catch some Winter sun. It is important to promote your services to the correct target audience and in the correct way.

First of all you need to work out who to target. This can be done easily by looking at who went on holiday at the same time last year, similarly, anyone booking holidays for two or adult only holidays will all be within your target market. Once you have decided who your target market is you can then look at how you want to promote to them. Promotional products are always a great way of capturing attention. A person is more likely to appreciate a product being given to them than a flyer.

At Total Merchandise, we have many products which can be used to promote the travel industry. One great way of promoting your services is through our stress balls. This is a great way of saying 'need a break, book a holiday'. The stress balls come in a variety of different designs, you could purchase an aeroplane shaped design, a boat or even a sun shaped design. All of which will say to the customer you need a holiday!

Another way you can promote your services is through a promotional key ring. This again can be any bespoke design. Perhaps create a key ring with a bottle opener on the end which will ensure it gets used. The key ring can list your telephone number, or even a reminder to book a Winter break. Key rings are a great promotional product as they can be targeted to anyone, everyone has keys.

Everyone likes a holiday, some just need a push in the right direction which is exactly what promotional products can do. For all your promotional merchandise needs, have a look at our website, if you require any assistance in choosing from our wide range of products give us a call.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

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