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Promotional keyrings are one of the best ways to promote your business - fact. Research shows just how popular promotional keyrings really are, coming second to only pens in the popularity table. So why exactly are keyrings so popular?
The average person carries around nine keys on a regular basis. This could be house keys, work keys, car keys as well as keys to a family member or a friend's house. Either way, if you have nine keys then you will need keyrings to hold them together. Generally, if you have nine keys you will have three keyrings.
Think about where you carry these keys, almost everyone will have a house key, so you will carry this with you wherever you go. This means that your keyring will be visible to many different people on a daily basis, thus spreading your brand's awareness.
The reality is that very few people are given a keyring which they don't use. Keyrings are great for making your key rings stand out, meaning they are less likely to get confused with other people's keys or lost.
One of the most popular styles of keyrings is the basic acrylic keyring, this enables the user to completely use their own design within the keyring. The basic keyrings are very durable due to the material they are made from. However, if you want your designs to be more eye-catching then you could choose a multi-purpose keyring like a bottle opener keyring or torch keyring.
When choosing your promotional keyrings, think about the portability they offer. There are very few other promotional items which offer the same kind of portability. Many consider tee shirts to be the most visible forms of promotional merchandise, but they do not offer the same benefits and guarantees as keyrings do. For example, how can you be certain that your promotional t-shirt will actually be worn?
In comparison, keyrings will always be used and are small enough to be distributed easily and cheaply. They can be given out at events or sent out by post, or even just handed out at conferences. They are small enough to fit into a pocket which gives them more portability.
Promotional keyrings can provide great brand awareness for your business, so make sure you consider the brand power when investing.
