The History Behind Colour and How It Influences Promotional Products

If you're thinking 'what colour should I choose for my promotional items this year'… then this article may be of some interest. Many colours represent different things, for example the colour blue is sometimes associated with water, the same with red and fire.

However there are other religious representations that lie with colours too. One example of this is the colour green that is associated with St Patrick's Day! Many of you may celebrate St Patrick’s Day with a few drinks down the pub... but do you really know what St Patrick's Day is all about? Every year Saint Patrick's Day is celebrated internationally on the 17th March and of course this year is no different. St Patrick’s Day commemorates Saint Patrick (hence the name).

St Patrick himself is the most commonly recognised of the patron saints of Ireland and St Patrick's Day commemorates the arrival of Christianity in Ireland. The day is usually characterised by the attendance of church services and the wearing of green attire.

One benefit of this day is the lifting of Lenten restrictions on eating and drinking alcohol... so don't feel guilty about going down to the pub to celebrate! Why do people wear green on St Patrick's Day? If you're not Irish or haven't read up on your Irish history and religious views, you're probably wondering why people wear green on St Patrick's Day!

One explanation is the colours of the Republic of Ireland are Green, white and orange. The orange usually represents the Protestant population, the green the Catholic, and the white the peace between the two. As St. Patrick was a Catholic Saint credited with converting Ireland to Christianity, the colour green is worn in celebration of him (as green represents the Catholic side of Ireland).

However this is just one of many explanations so you may hear a different story down the pub. Seasonal holidays such as St Patrick's Day are often used as the base to form a successful promotional campaign. Many companies and businesses take the colour green represented with this day and apply it to their promotional items to make them more desirable around this time of year.

Associating promotional items with different seasonal holidays is a good way of getting people interested in your brand. One good thing to remember is that if one person picks up a promotional item with your brand name plastered all over it, they will take it away with them... then anyone else this person makes contact with will too see the brand name. This is a great way of creating good brand awareness for the company!

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
The TM Edit: Our Most Popular Promotional Products Of 2019

The TM Edit: Our Most Popular Promotional Products Of 2019

With the end of the year - and decade! - fast-approaching, we've decided to shine a light on the most popular promotional products of 2019.  These are no...

Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

It may well be mightier than the sword - well, according to some, at least - but one thing's for sure: a promotional pen is a highly-effective tool to help market your...

10 Branded Metal Bottles To Consider For Your Next Campaign

10 Branded Metal Bottles To Consider For Your Next Campaign

With research revealing 85% of the UK public are worried about the impact of plastic pollution on the planet, there's never been a better time to consider a branded met...

Get the Ball Rolling with Sports-Related Merchandise

Get the Ball Rolling with Sports-Related Merchandise

After COVID-19 played havoc with sporting events in 2020, this year's sporting calendar is rammed with major events. 2021 has already seen the return of huge sporting events...

TM Edit: Promotional Products To Help Your Customers Keep Cool

TM Edit: Promotional Products To Help Your Customers Keep Cool

Anyone else feeling a bit hot right about now...? With summer officially here - nope, warm days are no longer counted as a 'heatwave' - for the next couple of...

The Best New Eco Friendly Promotional Products For UK Businesses

The Best New Eco Friendly Promotional Products For UK Businesses

Here at Total Merchandise, we're delighted to offer a huge range of eco friendly promotional merchandise. And when we say 'huge', we mean it - after all, w...