The History Behind Colour and How It Influences Promotional Products

If you're thinking 'what colour should I choose for my promotional items this year'… then this article may be of some interest. Many colours represent different things, for example the colour blue is sometimes associated with water, the same with red and fire.

However there are other religious representations that lie with colours too. One example of this is the colour green that is associated with St Patrick's Day! Many of you may celebrate St Patrick’s Day with a few drinks down the pub... but do you really know what St Patrick's Day is all about? Every year Saint Patrick's Day is celebrated internationally on the 17th March and of course this year is no different. St Patrick’s Day commemorates Saint Patrick (hence the name).

St Patrick himself is the most commonly recognised of the patron saints of Ireland and St Patrick's Day commemorates the arrival of Christianity in Ireland. The day is usually characterised by the attendance of church services and the wearing of green attire.

One benefit of this day is the lifting of Lenten restrictions on eating and drinking alcohol... so don't feel guilty about going down to the pub to celebrate! Why do people wear green on St Patrick's Day? If you're not Irish or haven't read up on your Irish history and religious views, you're probably wondering why people wear green on St Patrick's Day!

One explanation is the colours of the Republic of Ireland are Green, white and orange. The orange usually represents the Protestant population, the green the Catholic, and the white the peace between the two. As St. Patrick was a Catholic Saint credited with converting Ireland to Christianity, the colour green is worn in celebration of him (as green represents the Catholic side of Ireland).

However this is just one of many explanations so you may hear a different story down the pub. Seasonal holidays such as St Patrick's Day are often used as the base to form a successful promotional campaign. Many companies and businesses take the colour green represented with this day and apply it to their promotional items to make them more desirable around this time of year.

Associating promotional items with different seasonal holidays is a good way of getting people interested in your brand. One good thing to remember is that if one person picks up a promotional item with your brand name plastered all over it, they will take it away with them... then anyone else this person makes contact with will too see the brand name. This is a great way of creating good brand awareness for the company!

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
The TM Edit: Top British-Made Promotional Products

The TM Edit: Top British-Made Promotional Products

Have you ever thought about where your promotional products are made; whether they're manufactured in the United Kingdom or if they're made further afield? Well

Our Best Selling Promotional Items: Umbrellas

Our Best Selling Promotional Items: Umbrellas

Promotional Umbrellas have long been one of our most popular promotional items. They are a great giveaway opportunity that offers a large imprint area with high visibility and c

New Year, New Merch: The Best Products for Promoting Your Brand This Year

New Year, New Merch: The Best Products for Promoting Your Brand This Year

Fact: the new year is the perfect time to consider new promotional merchandise! It's a common trend that the start of a new year means a fresh start, so why not have the sam

In Honour of World Book Day: 5 Page-Turner Promotional Products

In Honour of World Book Day: 5 Page-Turner Promotional Products

Hey: let's talk about you for a moment. You and reading, to be precise. Are you a fiction fan or a biography lover? A self-help buff or a sci-fi enthusiast? A

The Best Promotional Easter Gifts To Give Your Customers In 2024

The Best Promotional Easter Gifts To Give Your Customers In 2024

Easter is the perfect opportunity to involve your business in a seasonal occasion - whatever your industry - and have some fun with your marketing at the same time. Whet

12 Amazing BRIMAN Discounts To Make The Most Of This Spring

12 Amazing BRIMAN Discounts To Make The Most Of This Spring

Total Merchandise was recently named the winner of the Briman Award: an important accolade that acknowledges our support of British-made promotional products. As part of