Promotional Items With Your Logo for Black Friday & Cyber Monday 2018

While Black Friday & Cyber Monday stem from an American idea, the UK has embraced it wholeheartedly so make sure you have some promotional items with your logo for giving away with whatever special offer you have set up for the biggest shopping weekend of the year. 

 

This year, Black Friday falls on November 23rd with the corresponding Cyber Monday falling on November 26th. Black Friday was traditionally a 'bricks and mortar' retail based 'sale to end all sales'. These days it's slowly transforming as it also includes online shopping and is not solely limited to retail any more with all sectors of business adopting it in some form.  It also used to mark the beginning of the Christmas shopping season but research has shown that Christmas shopping now kicks in much earlier, around the beginning of the month. However, it still remains a genuine opportunity to grab a bargain. 

 

Cyber Monday, is a relative newcomer and the online equivalent. Traditionally this was more aimed at tech and gadget shoppers with deals offered from businesses that were exclusively based online. As with Black Friday, it's slowly transforming so that there's barely much difference between what is being sold. The main point of Cyber Monday now is that it's a chance for businesses to release a new batch of fresh deals. 

 

Love it or hate it, it's difficult to ignore and there are always opportunities to be had no matter the business sector you are in, no matter the target audience you have. 

 

Every business can get in on the mania that grips the UK at this time of year somehow. It doesn't have to just be restricted to retail, don't get bogged down in what 'traditionally' used to happen and reinvent it anew to suit your business. It's not just a business to consumer opportunity any more, business to business can benefit as well. The ideas are numerous,  with many businesses already offering special deals on services to other businesses,  so a few to get you thinking could be:  offer service bundles for when your quiet time of year comes, offer discounts on your services, offer limited time specials, create packages of physical and services offerings, gifts for those who sign up either on the Black Friday and Cyber Monday or a date range of your choice - the opportunities are endless. Even if you really, really can't come up with deal, why not just do a massive give away of a promotional item with your logo on it. No catch for your audience, just a genuine something for nothing hand out but don't forget to at least get some useful contact details the future! (GDPR compliant of course

 

So there you have it, get organised with some promotional items with your logo to use as giveaways with or without the Black Friday/Cyber Monday deals you cook up for your target audience. Whether you sell physical products or services, whether you're B2B or B2C - there is no excuse to not get the most out of Black Friday and Cyber Monday 2018 so get your thinking caps on and boost your business. 
 

Written by

Adam Carter | Product Team Manager

As Product Team Manager for the past 15 years, Adam has built up an enviable reputation as one of the industry's most trusted authorities on promotional merchandise. As well as supplier relations, product sourcing and pricing, Adam is also responsible for ensuring our promotional merchandise is presented on the website in the most effective manner. His expertise makes him the go-to person in the company for spotting merchandise trends and finding the best branded products to meet customers' needs. When not at work, Adam enjoys travel, electronic music and all forms of cinema.

Connect with Adam Carter on LinkedIn Connect with Adam Carter on LinkedIn

TM Edit: Your 2021 Guide To The Best Summer Promotional Products

TM Edit: Your 2021 Guide To The Best Summer Promotional Products

This just in, people: summer is almost upon us! With the season officially starting on 21 June 2021 and with months of sunshine (well, hopeful...

Cheers! Our Top Picks Of Promotional Drinkware This Spring

Cheers! Our Top Picks Of Promotional Drinkware This Spring

With temperatures reaching a welcomed 20+ degrees Celsius across parts of the UK this week, it's only fitting that we take a look at our spring and summer-friendly branded d...

Educational Essentials For Getting Back To School In Autumn 2020

Educational Essentials For Getting Back To School In Autumn 2020

Schools across the country are currently getting ready for a return to normality following months of home-learning due to Coronavirus. Whilst teachers and pupils might...

The TM Edit: Top British-Made Promotional Products

The TM Edit: Top British-Made Promotional Products

Have you ever thought about where your promotional products are made; whether they're manufactured in the United Kingdom or if they're made further afield? Well...

Cheers! Our Top Picks Of Promotional Drinkware This Spring

Cheers! Our Top Picks Of Promotional Drinkware This Spring

With temperatures reaching a welcomed 20+ degrees Celsius across parts of the UK this week, it's only fitting that we take a look at our spring and summer-friendly branded d...

Our Best Selling Promotional Items: Umbrellas

Our Best Selling Promotional Items: Umbrellas

Promotional Umbrellas have long been one of our most popular promotional items. They are a great giveaway opportunity that offers a large imprint area with high visibility and c...

Get the Ball Rolling with Sports-Related Merchandise

Get the Ball Rolling with Sports-Related Merchandise

After COVID-19 played havoc with sporting events in 2020, this year's sporting calendar is rammed with major events. 2021 has already seen the return of huge sporting events...

TM Edit: Promotional Products To Help Your Customers Keep Cool

TM Edit: Promotional Products To Help Your Customers Keep Cool

Anyone else feeling a bit hot right about now...? With summer officially here - nope, warm days are no longer counted as a 'heatwave' - for the next couple of...

The Best New Eco Friendly Promotional Products For UK Businesses

The Best New Eco Friendly Promotional Products For UK Businesses

Here at Total Merchandise, we're delighted to offer a huge range of eco friendly promotional merchandise. And when we say 'huge', we mean it - after all, w...