Promotional Items With Your Logo for Black Friday & Cyber Monday 2018

While Black Friday & Cyber Monday stem from an American idea, the UK has embraced it wholeheartedly so make sure you have some promotional items with your logo for giving away with whatever special offer you have set up for the biggest shopping weekend of the year. 

 

This year, Black Friday falls on November 23rd with the corresponding Cyber Monday falling on November 26th. Black Friday was traditionally a 'bricks and mortar' retail based 'sale to end all sales'. These days it's slowly transforming as it also includes online shopping and is not solely limited to retail any more with all sectors of business adopting it in some form.  It also used to mark the beginning of the Christmas shopping season but research has shown that Christmas shopping now kicks in much earlier, around the beginning of the month. However, it still remains a genuine opportunity to grab a bargain. 

 

Cyber Monday, is a relative newcomer and the online equivalent. Traditionally this was more aimed at tech and gadget shoppers with deals offered from businesses that were exclusively based online. As with Black Friday, it's slowly transforming so that there's barely much difference between what is being sold. The main point of Cyber Monday now is that it's a chance for businesses to release a new batch of fresh deals. 

 

Love it or hate it, it's difficult to ignore and there are always opportunities to be had no matter the business sector you are in, no matter the target audience you have. 

 

Every business can get in on the mania that grips the UK at this time of year somehow. It doesn't have to just be restricted to retail, don't get bogged down in what 'traditionally' used to happen and reinvent it anew to suit your business. It's not just a business to consumer opportunity any more, business to business can benefit as well. The ideas are numerous,  with many businesses already offering special deals on services to other businesses,  so a few to get you thinking could be:  offer service bundles for when your quiet time of year comes, offer discounts on your services, offer limited time specials, create packages of physical and services offerings, gifts for those who sign up either on the Black Friday and Cyber Monday or a date range of your choice - the opportunities are endless. Even if you really, really can't come up with deal, why not just do a massive give away of a promotional item with your logo on it. No catch for your audience, just a genuine something for nothing hand out but don't forget to at least get some useful contact details the future! (GDPR compliant of course

 

So there you have it, get organised with some promotional items with your logo to use as giveaways with or without the Black Friday/Cyber Monday deals you cook up for your target audience. Whether you sell physical products or services, whether you're B2B or B2C - there is no excuse to not get the most out of Black Friday and Cyber Monday 2018 so get your thinking caps on and boost your business. 
 

Written by

Adam Carter | Product Team Manager

As Product Team Manager for the past 15 years, Adam has built up an enviable reputation as one of the industry's most trusted authorities on promotional merchandise. As well as supplier relations, product sourcing and pricing, Adam is also responsible for ensuring our promotional merchandise is presented on the website in the most effective manner. His expertise makes him the go-to person in the company for spotting merchandise trends and finding the best branded products to meet customers' needs. When not at work, Adam enjoys travel, electronic music and all forms of cinema.

Connect with Adam Carter on LinkedIn Connect with Adam Carter on LinkedIn

The TM Edit: 2021 Promotional Back To School Essentials

The TM Edit: 2021 Promotional Back To School Essentials

It might feel as though the 6-week summer break has only just started, but the first day of the new school year will be here before we know it - blink and you'll miss it! -...

7 Summer Promotional Items To Keep Brand Awareness Hot In 2022

7 Summer Promotional Items To Keep Brand Awareness Hot In 2022

Summer is fast approaching, and if you're looking for something that little bit different to bolster a seasonal marketing campaign, search no further. Total Mercha...

Brrr-illiant Promotional Giveaways for Winter 2021/22

Brrr-illiant Promotional Giveaways for Winter 2021/22

Did you know that winter officially starts on 21st December 2021? Or December 1st if you go by the meteorological seasons. With the change in the season just around the corner,...

Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

It may well be mightier than the sword - well, according to some, at least - but one thing's for sure: a promotional pen is a highly-effective tool to help market your...

Egg-Cellent Printed Easter Gifts That Every-Bunny Will Love

Egg-Cellent Printed Easter Gifts That Every-Bunny Will Love

Easter is just on the horizon and if you're considering the seasonal treats you would like to gift your customers or colleagues, you've come to the right place because o...

Get Ahead of The Competition with Best-Selling Sports Merchandise

Get Ahead of The Competition with Best-Selling Sports Merchandise

With 84% of Brits having watched some sort of sport on the BBC alone last summer, it's fair to say that we're a nation of sports fans. Whether it was the FA Cup final, W...

The Best Promotional Merchandise & Freebies For Freshers' Fairs

The Best Promotional Merchandise & Freebies For Freshers' Fairs

For the uninitiated, a Freshers' Fair is one of the most important events in the student calendar; as well as giving new students the chance to discover campus-based cl...

8 New Eco Promotional Products To Consider For Your Brand Today

8 New Eco Promotional Products To Consider For Your Brand Today

Environmental issues are high on the global agenda at the moment. Several eco-themed awareness days and events are taking place across the UK throughout June, meaning there'...

The Best Promotional Products For Pride Month 2022

The Best Promotional Products For Pride Month 2022

Pride Month is almost upon us, and whether you run an LGBTQ+ organisation or are perhaps planning a corporate event to show your support of the occasion, we're here to help....