Boost Your Brand Awareness with Promotional Bags

There are two clear and distinct advantages to using promotional bags to promote your brand over other promotional items.

First of all, and perhaps the most important reason to use promotional bags, they have a large print area. This is great for you to promote your logo, as it goes without saying that the larger the print of your logo, the easier it is to see. This also means your brand will get more exposure.

Bags which tend to have the biggest print area are shoulder bags, such as laptop bags. Almost everyone seems to have their own laptop now, which means that laptop bags are becoming increasingly popular. The purpose of a laptop is you can carry it around, so why not show off your brand by providing your customers with a laptop bag? You don't have to have them printed purely for your customers, if you have laptops for your employees, then why not give them all a laptop bag to carry it around in? This will reinforce you company brand when your employees are travelling as well.

Cotton tote bags have also become very popular. With more people choosing to be eco-friendly and refrain from using plastic bags, there are more opportunities to distribute your promotional bags. One of the best things about cotton tote bags is you can fold them up small and keep them within your person so they can be brought out when needed.

The second reason promotional bags are so popular is because they travel. The point of a bag is to carry stuff around, so it is of course, natural that the bag will travel and be seen a lot. Every time the bag is seen, it will be advertising your brand as well as being useful to your customers.

Studies have shown that using promotional products can create extra exposure for your brand, but if you can use promotional items which have a practical use and will travel around a lot, then you are going to be using a guaranteed way of promoting your brand. Promotional bags can meet these goals and makes them great for promoting your company.

At Total Merchandise we have a wide range of promotional bags which are available in a wide range of prices, so can suit any budget. With many businesses pushing to be eco-friendly, promotional bags have never been more in demand.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
The TM Edit: Our Most Popular Promotional Products Of 2019

The TM Edit: Our Most Popular Promotional Products Of 2019

With the end of the year - and decade! - fast-approaching, we've decided to shine a light on the most popular promotional products of 2019.  These are no o

Egg-Cellent Printed Easter Gifts That Every-Bunny Will Love

Egg-Cellent Printed Easter Gifts That Every-Bunny Will Love

Easter is just on the horizon and if you're considering the seasonal treats you would like to gift your customers or colleagues, you've come to the right place because o

Revealed: The Best-Selling Promotional Products Of 2023

Revealed: The Best-Selling Promotional Products Of 2023

It's safe to say that 2023 has been quite the year for Total Merchandise. Over the last 12 months, we've hit some major milestones, grown our team, hosted our fi

Best Summer Giveaways For 2025: Ideas For Any Business & Marketing Campaign

Best Summer Giveaways For 2025: Ideas For Any Business & Marketing Campaign

Summer 2025 is fast approaching, with the season officially kicking off on 21st June. And with that in mind, what better time to start considering the best summer giveaways to t

TM Edit: The Best Pride Promotional Products For Your Business In 2025

TM Edit: The Best Pride Promotional Products For Your Business In 2025

Pride month is almost upon us, and whether you run an LGBTQ+ organisation or are perhaps planning a corporate event to show your support of the occasion, we're here to help.

Promotional Merchandise Statistics: What’s Working in 2025?

Promotional Merchandise Statistics: What’s Working in 2025?

As digital marketing channels become more saturated, branded merchandise continues to stand out by offering something tangible and lasting. Whether given away at events, sent in