Everywhere you go you will see promotional bags. This is because they are so cost-effective and practical for advertising any brand. As more and more legislations come into place across the world regarding the use of plastic bags, more businesses are using promotional bags to show their commitment to the environment.
Promotional bags are used by all as they provide so many benefits. They are durable, functional as well as completely customisable. A bag is something that is always needed. With the number of uses they have, they are an exciting item for marketers to use when looking to increase the value of their brand. Many people are under the false impression that because bags are reusable they cost more than other promotional items. This is incorrect, promotional bags are just as if not more cost-effective than any other type of promotional item. When you also consider the amount of exposure a promotional bag gives your brand, it becomes, even more, cost-effective.
Corporate social responsibility has become increasingly popular over the past ten years. It is no longer enough for a company to hold a license to sell to the public, they must show they are ethical and care for the environment as well. As recycling has been more and more in the news, landfill sites grow and the cost of energy rises, meaning businesses are more concerned than ever about showing they are socially responsible. By distributing promotional bags you are showing yourself to be responsible whilst also encouraging your customers to be good to the environment as well.
Another benefit of promotional bags is that you can completely design your own. It can be of any colour, size and have as much or as little branding as you like. When deciding on what bag to have you should first consider the industry you work in. If you work in a very corporate industry you may want to distribute more professional bags like the Ashford bag. If you just want to promote your companies name on a generic scale, you could just give away Tote bags. You should also think about how you are going to distribute the bags. For example, are you giving them away at a trade fair? Or as a corporate gift? This again will be a deciding factor in which bag you choose.
Promotional bags are one of the most popular forms of merchandise as they advertise your business on such a high level, giving a great reason to invest.