Printed Merchandise Can Help Politicians Gain the Public’s Trust

Politicians find it hard to gain trust from the public, this is where printed merchandise can help.

Ipsos MORI has conducted a survey into the most trusted professions every year for the last thirty years. The survey has a variety of questions and it is conducted using a large representative group. The results of the survey are then put together and analysed. From this Ipsos MORI are able to interpret any trends from previous years and gather new information which hasn't previously been collected.

The most trusted profession is the medical profession, in particular, doctors, with nine in ten adults saying they trust their Doctors to always tell the truth. Politicians have the lowest level of trust, with just one person in six trusting their local politician. This is made worse as journalists and bankers are trusted more than politicians.

There are lots of reasons listed as to why politicians score so low on the trust survey. Just 13% of those interviewed said they trust politicians to tell the truth. This could be as politicians may struggle to get a lot of their ideas they petition for into parliament. After a politician has been elected in due to their promises, any promises which aren't fulfilled mean they are trusted even less.

It is a well-known fact that it can take years to build up trust yet only seconds to destroy it. This rings true in the political profession. It can take years for a person to be elected into Government, yet only seconds for public trust to be destroyed.

A lot of the time losing public trust is not the politician's fault; for example, if they have promised to lower council tax, it is not entirely up to that one individual. So it is important to maintain a good reputation with the public and do all you can to keep good relations with them. By giving out printed merchandise to locals you can show them you are there if you need them.

By simply giving a pen out to locals with your telephone number on them you are showing yourself to be personally responsible for anything which happens. This will help to maintain your reputation as people can have questions answered when they need to. Giving away printed merchandise will also mean your name is remembered when it comes to election time.

As public trust is so low, if you work in politics it's important to show that you can be trusted and are accountable for your actions. This is where printed merchandise can be useful.

For more information about the Ipsos Mori survey please visit: http://www.ipsos-mori.com

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Eco Friendly Promotional Gift Ideas

Eco Friendly Promotional Gift Ideas

It’s time for green to go mainstream, people. With more and more businesses becoming aware of their corporate responsibility to become more eco-friendly, it’s really...

The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

Are you looking for something unique to add some fun to your promotional activity? Well, we're here to help - look no further than our range of novelty giveaways for th...

Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

It may well be mightier than the sword - well, according to some, at least - but one thing's for sure: a promotional pen is a highly-effective tool to help market your...

Pop The Kettle On For National Tea Day 2021

Pop The Kettle On For National Tea Day 2021

Pop the kettle on and grab your Rich Tea's because we've got some welcome news for our brew-loving nation: Wednesday 21st April is National Tea Day 2021. Yes, that&...

10 Promotional Stress Balls to Improve Colleagues' Mental Wellbeing

10 Promotional Stress Balls to Improve Colleagues' Mental Wellbeing

With recent research showing that 828,000 UK workers suffered from work-related stress, depression or anxiety...

The TM Edit: 10 Of The Very Best Low Cost Promotional Products

The TM Edit: 10 Of The Very Best Low Cost Promotional Products

Working with a smaller budget this spring/summer? Yep, we hear you - and guess what? We're here for you, too.  At Total Merchandise, we always pride ourselves...