Printed Merchandise Can Help Politicians Gain the Public’s Trust

Politicians find it hard to gain trust from the public, this is where printed merchandise can help.

Ipsos MORI has conducted a survey into the most trusted professions every year for the last thirty years. The survey has a variety of questions and it is conducted using a large representative group. The results of the survey are then put together and analysed. From this Ipsos MORI are able to interpret any trends from previous years and gather new information which hasn't previously been collected.

The most trusted profession is the medical profession, in particular, doctors, with nine in ten adults saying they trust their Doctors to always tell the truth. Politicians have the lowest level of trust, with just one person in six trusting their local politician. This is made worse as journalists and bankers are trusted more than politicians.

There are lots of reasons listed as to why politicians score so low on the trust survey. Just 13% of those interviewed said they trust politicians to tell the truth. This could be as politicians may struggle to get a lot of their ideas they petition for into parliament. After a politician has been elected in due to their promises, any promises which aren't fulfilled mean they are trusted even less.

It is a well-known fact that it can take years to build up trust yet only seconds to destroy it. This rings true in the political profession. It can take years for a person to be elected into Government, yet only seconds for public trust to be destroyed.

A lot of the time losing public trust is not the politician's fault; for example, if they have promised to lower council tax, it is not entirely up to that one individual. So it is important to maintain a good reputation with the public and do all you can to keep good relations with them. By giving out printed merchandise to locals you can show them you are there if you need them.

By simply giving a pen out to locals with your telephone number on them you are showing yourself to be personally responsible for anything which happens. This will help to maintain your reputation as people can have questions answered when they need to. Giving away printed merchandise will also mean your name is remembered when it comes to election time.

As public trust is so low, if you work in politics it's important to show that you can be trusted and are accountable for your actions. This is where printed merchandise can be useful.

For more information about the Ipsos Mori survey please visit: http://www.ipsos-mori.com

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

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