Think about what all the BIG coffee shop chains have in common – printed merchandise. You may think the High Street coffee shops may have millions to invest in promotional items but it doesn't have to cost the Earth to promote your brand. Branding is also extremely effective and can be achieved through numerous different items.
There are lots of ways you can improve branding of your café and here we are going to give you a few ideas. If you are completely new to printed merchandise the first step for you is to purchase branded mugs to be used within your café. The prices of these vary, so you can use your budget as you feel suitable. There is also a lot of scope when designing the mugs and they can be made in any colour or style so it can assist in giving your organisation a brand image. If you sell takeaway drinks you can purchase the paper cup sleeves to ensure your customers don't burn themselves.
Paper cup sleeves also add a design to what may otherwise be a boring white cup. Again it is a fantastic way of branding your business as the cup will be seen by many other people if it leaves the shop. Another popular item is the printed sugar sticks. These again will be seen and used by a lot of people as it is quite normal for sugar sachets to hang around for a while in offices!
Once your branding plan is fully in place you can go one step further to become the new High Street name. Some well known coffe chains sell their own printed merchandise. This includes travel mugs, coffee and syrups as well as many other items. It is important to make sure your café is fully established with a loyal customer base before you go down this route, this is because it is unlikely that customers will purchase printed merchandise from you until they know who you are. You could even do a branded giveaway each week to get your brands name out there even further.
The best thing about a branded give away is it can be any item. It doesn't even need to be industry related! The most popular branded giveaways are always going to be items which are considered to be useful. So mugs, travel mugs and plates would all be popular give away items. We have lots of items on this website which can improve your branding, so please give us a call and discuss your printed merchandise today.