Promotional Merchandise Ideal for Cafe and Restaurant Owners

Think about what all the BIG coffee shop chains have in common – printed merchandise. You may think the High Street coffee shops may have millions to invest in promotional items but it doesn't have to cost the Earth to promote your brand. Branding is also extremely effective and can be achieved through numerous different items.

There are lots of ways you can improve branding of your café and here we are going to give you a few ideas. If you are completely new to printed merchandise the first step for you is to purchase branded mugs to be used within your café. The prices of these vary, so you can use your budget as you feel suitable. There is also a lot of scope when designing the mugs and they can be made in any colour or style so it can assist in giving your organisation a brand image. If you sell takeaway drinks you can purchase the paper cup sleeves to ensure your customers don't burn themselves.

Paper cup sleeves also add a design to what may otherwise be a boring white cup. Again it is a fantastic way of branding your business as the cup will be seen by many other people if it leaves the shop. Another popular item is the printed sugar sticks. These again will be seen and used by a lot of people as it is quite normal for sugar sachets to hang around for a while in offices!

Once your branding plan is fully in place you can go one step further to become the new High Street name. Some well known coffe chains sell their own printed merchandise. This includes travel mugs, coffee and syrups as well as many other items. It is important to make sure your café is fully established with a loyal customer base before you go down this route, this is because it is unlikely that customers will purchase printed merchandise from you until they know who you are. You could even do a branded giveaway each week to get your brands name out there even further.

The best thing about a branded give away is it can be any item. It doesn't even need to be industry related! The most popular branded giveaways are always going to be items which are considered to be useful. So mugs, travel mugs and plates would all be popular give away items. We have lots of items on this website which can improve your branding, so please give us a call and discuss your printed merchandise today.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

Are you looking for something unique to add some fun to your promotional activity? Well, we're here to help - look no further than our range of novelty giveaways for th...

The TM Edit: Our Most Popular Promotional Products Of 2019

The TM Edit: Our Most Popular Promotional Products Of 2019

With the end of the year - and decade! - fast-approaching, we've decided to shine a light on the most popular promotional products of 2019.  These are no...

Promotional Merchandise Items That Can Help Mental Wellbeing

Promotional Merchandise Items That Can Help Mental Wellbeing

The conversation around mental health and wellbeing is growing ever-louder and - it goes without saying - with due cause. With levels of stress, anxiety and depression at all-ti...

The Best New Promotional Pens To Consider For Your Business

The Best New Promotional Pens To Consider For Your Business

This Thursday (24th June) is officially National Writing Day - so what better time for us to give you a little update on some of the brilliant new promotional pens we...

Welcome To The Team! The Best Corporate Items For New Hires

Welcome To The Team! The Best Corporate Items For New Hires

Planning to welcome new members to your team in the coming weeks or months? If you're still working from home, odds are that you might not have met your new recrui...

5 Must-Consider Promotional Bottles For Your Summer Marketing

5 Must-Consider Promotional Bottles For Your Summer Marketing

This week is officially Nutrition & Hydration Week - and here at Total Merchandise HQ, we thought it could be the perfect opportunity to introduce you to a few of our most e...