Promotional Merchandise Ideal for Cafe and Restaurant Owners

Think about what all the BIG coffee shop chains have in common – printed merchandise. You may think the High Street coffee shops may have millions to invest in promotional items but it doesn't have to cost the Earth to promote your brand. Branding is also extremely effective and can be achieved through numerous different items.

There are lots of ways you can improve branding of your café and here we are going to give you a few ideas. If you are completely new to printed merchandise the first step for you is to purchase branded mugs to be used within your café. The prices of these vary, so you can use your budget as you feel suitable. There is also a lot of scope when designing the mugs and they can be made in any colour or style so it can assist in giving your organisation a brand image. If you sell takeaway drinks you can purchase the paper cup sleeves to ensure your customers don't burn themselves.

Paper cup sleeves also add a design to what may otherwise be a boring white cup. Again it is a fantastic way of branding your business as the cup will be seen by many other people if it leaves the shop. Another popular item is the printed sugar sticks. These again will be seen and used by a lot of people as it is quite normal for sugar sachets to hang around for a while in offices!

Once your branding plan is fully in place you can go one step further to become the new High Street name. Some well known coffe chains sell their own printed merchandise. This includes travel mugs, coffee and syrups as well as many other items. It is important to make sure your café is fully established with a loyal customer base before you go down this route, this is because it is unlikely that customers will purchase printed merchandise from you until they know who you are. You could even do a branded giveaway each week to get your brands name out there even further.

The best thing about a branded give away is it can be any item. It doesn't even need to be industry related! The most popular branded giveaways are always going to be items which are considered to be useful. So mugs, travel mugs and plates would all be popular give away items. We have lots of items on this website which can improve your branding, so please give us a call and discuss your printed merchandise today.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Promotional Merchandise Items That Can Help Mental Wellbeing

Promotional Merchandise Items That Can Help Mental Wellbeing

The conversation around mental health and wellbeing is growing ever-louder and - it goes without saying - with due cause. With levels of stress, anxiety and depression at all-ti

A New Take on the January Blues with Promotional Merchandise

A New Take on the January Blues with Promotional Merchandise

The January blues: the phrase that we've become accustomed to using to describe January. The month of cold weather, dark mornings, the post-Christmas come down, and the poss

How To Keep Your Promotional Merchandise On Trend In 2019

How To Keep Your Promotional Merchandise On Trend In 2019

Every business strives to remain current and promotional merchandise is no different. Consumer trends are constantly changing, 2018 saw the rise of the fidget spinner, b

Plantable Promotional Products To Let Your Brand Bloom This Spring

Plantable Promotional Products To Let Your Brand Bloom This Spring

Winter is slowly edging away - well, kind of - and now's the perfect time to start planning for your spring marketing activity. And what better way to grow your bran

Total Merchandise Wins With BRIMAN At The BPMA Awards 2024

Total Merchandise Wins With BRIMAN At The BPMA Awards 2024

Last week, we attended the BPMA Awards: an annual celebration of the promotional merchandise industry, hosted by the British Promotional Merchandise Association (BPMA).

12 Valentine's Day Merchandise Ideas To Show Customers You Care

12 Valentine's Day Merchandise Ideas To Show Customers You Care

Valentine's Day 2024 is fast approaching - and this year, why not show your clients exactly how much your company appreciates their business? After all, sho