Promotional Giveaways for The New Year That Last the Whole Year

When going into the New Year you want to attract customers for a successful year, which is where printed giveaways come in handy.

Research shows that giveaway items are kept by the recipient for an average of seven months. This means 210 days of your logo being in the recipients face every time they do something, not only this but if you put your website or telephone number on the item as well then the recipient has a direct point of contact with you.

There are lots of different ideas you can choose from, whether it be a pen or a frisbee. Our top tip is that it's the perceived amount of the item rather than the actual amount. For example, a printed glass is going to be perceived as costing more than a mug, but in reality there may not be that much difference in price. Something which costs as little as 30p may look like it costs much more, it all depends on the item you choose. It also depends on the usefulness of the item as to how it will be perceived.

There are different occasions you can give promotional items to customers as well. You can give them to retained customers, as a way of thanking them for their loyalty. You could even give them to new customers to try and attract business. To do this, you could send a gift out with Christmas cards to potential customers. This will show the customers that you would like to build a relationship with them and make them feel valued before they have even done business with you.

On the Total Merchandise website we have a variety of different giveaways you could choose from. From the promotional pens to notepads and mugs, 89% of people say they are more likely to keep a printed giveaway if it is useful to them, so this should be key when deciding on your promotional items. Key rings are another popular promotional item which can be distributed when directly marketing to customers.

Christmas is said by many to be a time for rewarding loyal customers, so why not reward them into the New Year and beyond? The New Year is the best time for new starts, so it's the perfect time to attract new customers. For the best printed giveaways contact us at Total Merchandise for assistance.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

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