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Planning Your Promotional Merchandise Ahead Of 2014

As we get closer to Christmas, it's time to start considering your marketing campaigns for 2014. This can also include using effective promotional merchandise to ensure your campaign is as successful as it can be.

A marketing campaigns success is all dependant on how well it is planned initially. Almost all companies will be spending money on marketing, regardless of the current economy. This is because they have to consider what their customers are doing and ensure they are keeping up or are ahead of them in the market. Many marketing campaigns go by without even being noticed so if you want your 2014 to be a success then you need to approach it with much more effective planning. 

First of all, you need to set your objectives. What are you trying to achieve with this marketing plan?  Do you want to get the phone to ring?  Or perhaps you are looking at raising awareness of your business. You can create long term and short term objectives depending on the nature of your goals. They should all be achievable goals.

No marketing plan should start without conducting effective research first, both secondary and primary. You will need to conduct proper research on your customers and try and judge how they will respond to your marketing campaign. Research can also help to ensure you effectively communicate with your customers.

One mistake which marketers often make is over complicating plans. You can create an effective marketing campaign with a simple message and call to action. Keeping things simple is often a better idea as you won't confuse your customers and they understand what they are required to do. 

All marketing departments will have a budget which they can use. Know your budget well at the beginning of the campaign and try and plan how you are going to spend it and at which stage of the campaign. By breaking down the costs of the plan you can more effectively plan it and measure the success of the campaign. 

You should also ensure you are effectively timing your campaign. If you know your customers will be low in funds in January, then wait until February to launch your campaign. By understanding buying trends you will be in a better marketing position.

Finally, don't forget how successful promotional calendars can be to your campaign, plan in advance for the best results. 

 

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

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