Festivals Are A Goldmine for Promoting Your Brand Through Merchandise

There are fewer occasions better suited for handing out personalised giveaways than when you have hundreds or thousands of revelling festival goers at your disposal.

Festivals really are a goldmine for those seeking a shortcut to publicity for their enterprises, especially among teenagers and young adults. You only need to find out when and where the next great music or drama festival is going to happen and make a plan for how you will use it to get the word out about your firm or its products. You need to know such details as the anticipated number of attendees, their age and the theme of the event.

The last thing you want is for people to quickly come to the conclusion that you are only there to make money. Much as that is the ultimate aim, you want festival goers to have the idea that you are there because you are genuinely excited about the event. There numerous festivals happening throughout the year at different locations and even for financially sound companies, being involved with all of them is virtually impossible. And it might not even be beneficial to the firm’s cause to overstretch themselves in this way.

It therefore only makes sense for you to plan well in advance, preferably before the company budgets are prepared so that the expense for procuring these giveaways can be factored into the year’s marketing budget. Targeting the right kinds of festivals is an exercise that needs to take into account a number of considerations. First and most importantly is the kind of reach the event will offer you firm. What kind of coverage does the event get? Is it a global event that will be covered by international media houses or is it merely a local event?

For a multinational with customers all over the world, it only makes sense to be involved with the former. While a company with operations only within the UK would still benefit from associating themselves with international festivals, they may not have the capacity to serve a sudden spike in orders from abroad. For such firms, a better investment would be in procuring personalised giveaways for festival goers in smaller events.

Getting quality personalised giveaways that you can use on festival goers is not as difficult as it seems. Numerous vendors of customised merchandise are available online; all you need is to do a search. And that’s not all, you are more likely to get a better deal with online stores than brick-and-mortar shops for three simple reasons: one is you can easily compare the prices of numerous outlets at the click of a button and see who is selling most reasonably.

Secondly, you can find out which promotional gift retailers are offering discounts or are having sales. Most of them will send you newsletters on email if you subscribe for membership. So you can have information on offers without even moving a muscle.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

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