Why Are Branded USBs Such Powerful Marketing Tools?

Printed USBs are a very effective way of advertising. They promote professionalism, creativity and a business which will adapt to technology.

The marketing and branding advantages of promotional products have been well documented, not only through this website but across the whole of the World Wide Web. Everyone knows why you should use promotional items in your marketing campaigns but the biggest choice people have to make is what kind of promotional item to use.

There is no denying the fact that Printed USB's are a quality business gift. With the advancement in technology printed USB's are becoming more affordable thus becoming more popular. Computers have embedded themselves into our lives, most jobs now use a computer of some sort and only one in three homes does not own a computer. This shows how important computers have become in society today. With such a strong hold in the market it makes sense to theme your promotional items around computers, which makes printed USB's the perfect business gift.

Simple items like pens and bags are always popular as promotional gifts, however if you want to go one step further in relationship building then printed USB's are the way forward. By providing your customers with a USB stick you are ensuring they remember your brand name. USB sticks are useful to all, whoever you are targeting. Even if your client already has USB's they will pass the stick on to someone else, meaning you will always be branding to some one.

A recent British Promotional Merchandise Association (BPMA) survey says that 45% of people prefer to be given a USB stick than any other promotional item. Businesses continue to buy USB sticks due to their usefulness. A USB stick will plug into any computer with a USB port, more and more televisions and radios are also being built with USB sticks which shows that they are around to stay.

USB sticks are also good for the environment. If you think that the data saved on a USB stick could otherwise have been printed, then you are saving on printing and paper costs. This means that even if you don't buy recycled USB's then you are still helping the environment.

Printed USB's are here to stay making them the perfect investment for your promotional merchandise.